Articles filed underSocial networks
How algorithms (and Tik Tok) influence content creation
By Pierre-Nicolas Schwab •
Algorithms have been accused of locking us in a filter bubble. But I feel furious that they also cause a bubble in content creation. By highlighting certain content and making it popular, they encourage some people to imitate that content…
Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the performance of its users. It aims to increase their awareness, establish more professional relationships, or embellish their branding. However, it has often been questioned by the…
Lead generation: company practices in 2023 [Research]
Lead generation is one of the keys to business development. There are many ways to generate leads, and we wanted to understand what companies are doing in this area. We interviewed 500 managers in Europe and the US via a…
Here is the most crucial factor for the virality of your LinkedIn posts
By Pierre-Nicolas Schwab •
After discussing the effect of emojis and the word count on the virality of LinkedIn posts, it's time to reveal THE factor that crushes all others. This factor accounts for 1/3 of the success of your LinkedIn posts. So, you should take the time to…
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