Articles filed underSocial media
Longwy enamels: analysis of the reasons for the crisis and solutions
By Pierre-Nicolas Schwab •
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
The adult pacifier: a new marketing opportunity?
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Linkedin account restricted permanently: what happened and the lessons I learned
In this article, I tell you how I was permanently banned from LinkedIn, what I did (or didn’t do) to recover my account, and the lessons I learned from it.
LinkedIn Top Voice: who are these influencers? [Research]
By Pierre-Nicolas Schwab •
This groundbreaking analysis reveals who the LinkedIn Top Voice program members are. We analyze 1,000 profiles worldwide to reveal the metrics determining entry into this closed circle.
TikTok Shop arrives in Germany: what impact will it have on retail?
By Pierre-Nicolas Schwab •
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
On LinkedIn, controversial posts earn 10x more views and Likes
By Pierre-Nicolas Schwab •
Discover in this article the results of exclusive market research on the effect of controversy on the virality of LinkedIn posts.
LinkedIn remains under-used by marketing managers [Research]
By Pierre-Nicolas Schwab •
In this research, I examined the LinkedIn activity of 520 marketing managers. These professionals need to make more use of this social network. I've included all the statistics in this research.
