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B2B qualitative research: what compensation should be offered to respondents?
Jan28

B2B qualitative research: what compensation should be offered to respondents?

Qualitative research in B2B is particularly complicated to organize, mainly because of the recruitment of respondents. This article explains what options you have to compensate respondents for their time. Contact us for your B2B market research Summary The challenge of B2B qualitative research Screener for the recruitment of B2B respondents Compensation: Essential but not essential The most common compensations for B2B qualitative...

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