Le Substore : Heineken opens its popup store in Paris

Posted By Pierre-Nicolas Schwab on 16 Dec, 2015

It’s been quite a long time we haven’t been reporting about remarkable popup stores. Not that we didn’t want but we actually didn’t spot anything really exciting. We took the chance to visit the Substore, Heineken’s popup store opened in Paris (19 rue de la Verrerie) from 20 november until 20 december. The Substore was created and built around one new product brought out by Heineken : a personal beer pump (called LeSub) manufactured by Krups and...