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Marketing, customer satisfaction and loyalty
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Marcolini creates super nice packaging
May08

Marcolini creates super nice packaging

We missed this wonderful packaging created by Pierre Marcolini … our thanks to Florence Frans (editor of RTBF Trends website) for drawing our attention to it. This very creative packaging was created in collaboration with Kitsuné. Kitsuné means “Fox” in Japanese and this name was chosen in 2002 to launch a clothes brand.   The packaging is extremely qualitative (thick cardboard). The opening of the box creates an interesting...

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Food labels: keep it simple and stupid
Dec17

Food labels: keep it simple and stupid

In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how” labels should be simplified to benefit the customers’ interest. Is Mrs. Polony’s argumentation really worthwhile ? Mrs Polony was arguing that a recent law passed to simplify the labeling of meat was...

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Idea in brief : rejuvenate your products with a new packaging
Dec05

Idea in brief : rejuvenate your products with a new packaging

To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The idea behind this post was inspired by two very new products we spotted at SIAL 2014. On the booths of Terra Creta (Olive oil producer from Greece) and Terra Delyssa (olive oil producer from Tunisia) we...

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SIAL 2014 : and the winner of the innovation award is …
Nov07

SIAL 2014 : and the winner of the innovation award is …

You don’t need to present a new drink or a new food product to win the first prize of innovation at SIAL. The innovation is also about everything what revolves about consumers and new ways to consumer food. We already dealt with the nomadic market trend in an earlier article and this year’s innovation prize fits perfectly into this trend. This award rewards an individual who has understood what marketers call the “customers’ pains”...

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One Day One Idea: fun marketing by Pierre Hermé
Jan02

One Day One Idea: fun marketing by Pierre Hermé

If you don’t know Pierre Hermé it means you don’t –really- like chocolate and pastry.   The idea in brief Pastry master Hermé is also an excellent marketer. Look at his latest packaging; pretty funny isn’t it and you just can’t avoid making the comparison with Michel and Augustin.     Advice #1 for your marketing strategy Are you serious … have you ever thought that being too serious can make you boring? Have you ever...

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