Articles filed underMarketing agency belgium

Fedex wants to take TNT over: will it happen or not?
By Pierre-Nicolas Schwab • 20 april 2015
In 2010 we predicted already that the market of courier delivery services would consolidate.Our prediction quickly turned true as UPS tried to take over TNT. This takeover was later rejected by the European commission, arguing that this would have restricted…
- Marketing
- Strategy
Brand image : Hublot store bets on new technologies
15/04/15
Innovation is the nexus of retail marketing, especially when it comes to the differentiation of points of sales (POS). Innovation often comes first from the top, i.e. from premium brands which have the money to invest in new technologies. Today…
- Innovation
- Marketing
This store window is interactional … but not digital
01/04/15
The Converse store in Berlin has a very nice and creative idea to make sure people and prospective customers are attracted in the store. Let's have a look at what they did. The problem with most store windows is that…
- Marketing
Marketing strategy: should banks charge customers more?
By Pierre-Nicolas Schwab •23 march 2015
The boss of the National Bank of Belgium suggested that banks change their tariffs and charge customers for services like cash withdrawal, payments made by bank cards, yearly fees charged to have a bank account, … Is it a good…
- Marketing
- Strategy
5 Questions you should answer when doing your market research
By Pierre-Nicolas Schwab •18 march 2015
When you carry out market research, there is one thing that you need to study very carefully : what are the factors influencing the market that you have no influence upon. Those factors are of different nature and it’s very…
- Marketing
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Our new blog : +25% audience, +50% page views
By Pierre-Nicolas Schwab •16 march 2015
Just before Christmas we launched the revamping of our blog(s). With a few weeks perspectives we draw the first conclusions and see what works and what doesn’t. Increase in audience, increase in page views The first striking improvement is…
- Marketing
Naked Wines: great service and amazing customer experience
By Pierre-Nicolas Schwab •27 february 2015
We are always looking for the greatest customer experience on earth, service quality that will move you to the highest levels of loyalty. We found a new amazing example in the UK in the e-commerce industry : Naked Wines. Read…
- Marketing