Bpost / PostNL : the historical context behind the merger
The Belgian post (bpost) had offered to buy the Dutch post (PostNL). Although CEO Van Gerven declared on May 30th that the negotiations would stop, one may wonder what triggered Bpost offer and what potential consequences for employees could have been. In this article we go through the 4 steps that have changed bpost history. Under step 4 we explain the reasons behind the possible acquisition of Post.nl by bpost (a detailed article was published 2...
Why does Bpost want to buy Post.nl ?
Bpost has announced it had made an offer to buy Post.nl This important (and clever) move by Bpost should be understood within a larger historical context. We will explain you in a another article this context but for the moment we’d like to give you in a nutshell the reasons behind Bpost’s announcement to buy Post.nl Biggest competitor eliminated Post.nl has been Bpost’s biggest competitor for decades and has just launched a 100 % coverage parcel...
The Belgian Post wants to rejuvenate postcards
The Belgian post, who recently was renamed BPost, just launched an original app for smartphone. This app aims at sending a postcard; a real one actually. We’ve been used to virtual postcards for years and with this app BPost offers the consumer to write his/her text, choose the design (for instance use a picture of his/her own) and have a real card sent on his behalf by BPost for 2,35€. My take: At first the idea...