Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
92% of Michelin-starred restaurants require a credit card deposit
Sep13

92% of Michelin-starred restaurants require a credit card deposit

Asking for a credit card deposit in restaurants has become common practice when making reservations. In the research we’ve just carried out, 92% of Michelin-starred restaurants required it. We also found that the amounts requested vary widely, averaging 60% of the price of the most expensive menu. Find out all the results in this article and the restaurant’s name that requires €2,000 prepayment per guest.

Read More
Boulebar: the café-restaurant champion of customer experience
Aug28

Boulebar: the café-restaurant champion of customer experience

Le Boulebar is a café-restaurant where you can play pétanque. The exceptional customer experience attracts crowds. Le Boulebar has opened 9 establishments in Sweden and Denmark, generating sales of €13.5m with 160 employees. A customer experience model we analyze in detail in this article.

Read More
Villa Pinewood: the ultimate culinary experience [podcast]
May05

Villa Pinewood: the ultimate culinary experience [podcast]

Regarding customer experience, one restaurant stands out: Villa Pinewood. Recently rewarded with a (double) Michelin star, I had its Chef and friend Thomas Cabrol on my podcast. We talked a little about cooking but mostly about the entrepreneurial approach and its marketing secrets. Villa Pinewood proposes to its customers a culinary and educational experience. Everything is done to showcase local products, the farthest of which is only 65 km away. Villa Pinewood: the essentials The customer experience is centered...

Read More