Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
A history of (Big) Data and modelling
Jun23

A history of (Big) Data and modelling

At the latest EMAC 2016 conference, Michel Wedel gave a brilliant demonstration of how data collection methods have evolved over the last 100 years and how modelling changed. His graphical representation of (Big) Data history was actually so brilliant that I thought worthwhile to reproduce it here. It all started with simple surveys and regression methods. Over a 100-year period, volumes kept increasing and modelling methods have...

Read More
How to win 43% market share with a few hundreds Euros
Jun15

How to win 43% market share with a few hundreds Euros

Ever heard of an inexpensive marketing campaign that delivered tremendous results? Here’s the example given by Jonas Bayona, a marketer working for SRF (German-speaking television in Switzerland) at the Eurovision Connect conference. Jonas explained which steps he took to achieve a campaign for a new series (“Der Bestatter” in German;  “The Undertaker” in English) that achieved : Reaching 900,000 people out of 4.8m German-speaking...

Read More
Mobile Me : your car has no secrets for Mercedes
Apr11

Mobile Me : your car has no secrets for Mercedes

Nowadays cars can be connected with your smartphone ; not only to make calls but also to control your car at distance. The Mercedes Me application enables the owner to monitor basic and more advanced functionalities of the vehicle through his smartphone. The presence of a SIM card transmitting the information to the smartphone is the enabler of this enhanced connectivity ; but it may also enable Mercedes to become a data provider....

Read More
Chewing gum market in crisis
Apr04

Chewing gum market in crisis

The chewing gum market is in crisis. Revenues generated from chewing gum sales have been decreasing steadily since 2008. The slowdown even reached 3% in 2015. As a consequence Mars-Wrigley (Freedent, Skittles, …) and Mondelez (Stimorol, Malabar, Hollywood) have started a market share war.   Why is the chewing gum market in crisis ? The reason is simple : demand is plunging. What is less obvious to understand is why the...

Read More
Custom Hermes windows at Bijenkorf in Amsterdam
Oct16

Custom Hermes windows at Bijenkorf in Amsterdam

If you are in Amsterdam, don’t miss those two Hermes windows at The Bijenkorf (Amsterdam’s largest department store on Dam square). The window displays were created for Hermes by Studio Noa Verhofstad and can be seen until October 20th. The design of the windows is inspired by the world of horses which sends us back to the origins of the brand....

Read More