Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Retail design : Cartier store window Display Christmas 2017 in Paris
Feb02

Retail design : Cartier store window Display Christmas 2017 in Paris

To follow up on our article on the Chanel store’s Christmas 2017 display windows, here’s another very nice example captured not far away from there : the Cartier store on Rue de la Paix (THE luxury street in Paris). For the Christmas Cartier had created some little scenes to display precious jewels in each of its display windows. Nothing really new in there (they do it regularly) but the attention to details was pretty...

Read More
Vuitton creates once again attractive store windows
Feb06

Vuitton creates once again attractive store windows

Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only on designing amazing widows, but also on having an homogeneous implementation worldwide and on changing windows often (see another example here). Never before have retailers put so much emphasis on...

Read More
Affordable and efficient design strategies
Jan21

Affordable and efficient design strategies

When it comes to design regular readers know that we firmly believe it can be a differentiating factor and it can add value to a business. Yet, design depends on trends, on taste, in other words on lot of external variables that are not under your control. What was well designed yesterday may seem old-fashioned today.   The ROI of design If design is considered an antecedent of value, then we should talk about return on...

Read More
Paris Design Week awards in the retail sector
Nov16

Paris Design Week awards in the retail sector

The Paris Chamber of Commerce organized this year a contest called “Paris Design Week” for Paris-based stores to promote the use and importance of design in a retail environment.   As the Chamber of Commerce puts it: “The Paris Shop & Design prize promotes the most exemplary initiatives in terms of design in Parisian shops, close-range services, cafés, hotels and restaurants”. Shopkeepers could apply until April 30th 2012 and...

Read More
The Monoprix line of products revamped
Mar09

The Monoprix line of products revamped

Monoprix revamped last year the packaging of all products sold under its own brand (the acronym “MDD” is used in French – Marques De Distributeurs – to refer to distributors selling products under their own brand). The least we can say is that Monoprix was very creative and broke with the rules of the industry. Packagings were used to be very simple (to depict probably their low-cost positioning) and boring....

Read More