Marketing, customer satisfaction and loyalty
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Retail design : Cartier store window Display Christmas 2017 in Paris
Feb02

Retail design : Cartier store window Display Christmas 2017 in Paris

To follow up on our article on the Chanel store’s Christmas 2017 display windows, here’s another very nice example captured not far away from there : the Cartier store on Rue de la Paix (THE luxury street in Paris). For the Christmas Cartier had created some little scenes to display precious jewels in each of its display windows. Nothing really new in there (they do it regularly) but the attention to details was pretty...

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Vuitton creates once again attractive store windows
Feb06

Vuitton creates once again attractive store windows

Louis Vuitton is an example for all retailers in terms of store windows design. You may remember what we called the most beautiful store windows in the world, displaying golden dinosaurs on the Champs-Elysees. The LVMH teams work not only on designing amazing widows, but also on having an homogeneous implementation worldwide and on changing windows often (see another example here). Never before have retailers put so much emphasis on...

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Paris Design Week awards in the retail sector
Nov16

Paris Design Week awards in the retail sector

The Paris Chamber of Commerce organized this year a contest called “Paris Design Week” for Paris-based stores to promote the use and importance of design in a retail environment.   As the Chamber of Commerce puts it: “The Paris Shop & Design prize promotes the most exemplary initiatives in terms of design in Parisian shops, close-range services, cafés, hotels and restaurants”. Shopkeepers could apply until April 30th 2012 and...

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The Monoprix line of products revamped
Mar09

The Monoprix line of products revamped

Monoprix revamped last year the packaging of all products sold under its own brand (the acronym “MDD” is used in French – Marques De Distributeurs – to refer to distributors selling products under their own brand). The least we can say is that Monoprix was very creative and broke with the rules of the industry. Packagings were used to be very simple (to depict probably their low-cost positioning) and boring....

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What a face !!
Jun08

What a face !!

An article published in the latest issue of the « Journal of Marketing » (It’s got the look : the effect of friendly and aggressive « facial » expressions on product liking and sales ; Jan R. Landwehr, Ann L. Mc Gill, Andréas Hermann ; vol.75 May 2011, pages 132-146) confirms in a scientific manner what some of us may have discovered themselves: we perceive human faces in products shapes (the case study of the article is based on cars...

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