Articles filed underComplaint management
Co-branding: this partnership doesn’t make sense
By Pierre-Nicolas Schwab •
It seems that marketers are sometimes very creative to promote the most unusual and irrealistic associations between two products or brands. Today's example shows that creativity has no limit: not only is the cobranding initiative pretty "odd", but the promotion…
Merchandising effect around Charlie Hebdo threatens brands
The wave of emotion following the attacks of Paris led to a very strange marketing phenomenon : people tried to sell stuffs related to Charlie Hebdo popped up online and offline to profit from the worldwide press coverage the event…
