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Subscription-based options: your car generates monthly revenue!
By Pierre-Nicolas Schwab •28 september 2026
Why are automakers now selling options via subscription? What does this market look like, and what do customers think? Find all the answers in this market study based on the latest available data.
- Marketing
BMW: Analysis of strategy and outlook
By Pierre-Nicolas Schwab •21 september 2026
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
- Strategy
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •14 september 2026
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
- Strategy
What do Europeans think about LEZ? [Survey]
By Pierre-Nicolas Schwab •9 september 2026
In this study, you will discover how motorists in 3 different countries (France, Belgium, Germany) perceive traffic restrictions in city centers. Designed to limit fine particulate emissions, these zones are not gaining widespread acceptance, even though drivers seem to believe in some of their benefits.
- Research

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P. Mendelson