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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Organic Market: A Comprehensive Study and Future Development Scenarios
By Pierre-Nicolas Schwab •
The new inflationary crisis looming in 2026 risks jeopardizing the recovery of the organic market. In this comprehensive report, we review the evolution of the market worldwide, then focus on Europe and examine future prospects.
Whisky Market: Comprehensive Analysis and Global Outlook
By Pierre-Nicolas Schwab •
The spirits market is struggling, but some segments, like the whisky market, are holding up. Projections for the whisky market up to 2034 are largely positive, but they mask significant disparities by country and product type, which we analyze for you in this article.
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
Guerrilla Marketing: Definition, Types, Examples, and Measured Results
By Pierre-Nicolas Schwab •
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
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