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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Repair market: expanding and full of opportunities
By Pierre-Nicolas Schwab •
The repair market is booming in Europe. Based on the latest statistics and studies we have conducted for industry players, we provide a comprehensive overview of this market in this article.
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
By Pierre-Nicolas Schwab •
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Il vaut mieux savoir tout chercher que chercher à tout savoir.