Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
Amazon MTurk: advice for successful research
By Pierre-Nicolas Schwab •
In this article, you'll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
Surveys: what is a good measure ?
By Pierre-Nicolas Schwab •
In this article, I explain the concept of "good measurement" in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
What do customers expect from downtown stores? [Survey]
By Pierre-Nicolas Schwab •
In this article, you'll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
Qualitative and quantitative research: differences and uses
By Pierre-Nicolas Schwab •
In this article, I explain the differences between qualitative and quantitative approaches. You'll find a summary and concrete examples to help you choose the right methodology.
6 Qualitative Data Coding Techniques
By Pierre-Nicolas Schwab •
In this article, you'll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique's advantages and disadvantages are presented so you can make the best choice.
Market research: the booming craft beer market
By Pierre-Nicolas Schwab •
In this article, you'll discover the latest figures on the beer market in general, followed by a focus on the microbrewery segment. We will focus on the British, Italian, French, Belgian and German markets.
Packaging: Consumers Want Change
By Pierre-Nicolas Schwab •
This article presents the results of quantitative research among distributors and consumers. The results highlight significant differences of opinion between these 2 groups.
Eye-tracking and virtual reality: advantages and case studies
By Pierre-Nicolas Schwab •
In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.
The 7 profiles of social network users
By Pierre-Nicolas Schwab •
The dynamics of social networks depend on their users. They can be analyzed according to their content creation/consumption profile. There are 7 profiles, which we analyze here. Contactez le cabinet d'études IntoTheMinds The 7 types of social network user Research…
Luxury: Beyond Products, the InRealLife experience
By Pierre-Nicolas Schwab •
This article analyzes the experiential trend in the luxury sector with a series of concrete marketing actions.
It’s getting harder and harder to produce ideas
By Pierre-Nicolas Schwab •
Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient
How to lose $840 by buying a B2B lead list
By Pierre-Nicolas Schwab •
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
Using the diary in market research
By Pierre-Nicolas Schwab •
In this article, we examine the diary as a qualitative method. Following a few practical examples, we explain the advantages and disadvantages.
Is it still possible to innovate? The productivity challenge.
By Pierre-Nicolas Schwab •
In this article, I analyze the slowdown in the pace of disruptive innovation. Our standard of living has increased only marginally since the early 2000s. The causes are to be found in the falling productivity of scientific research.
Growth managers don’t post enough on LinkedIn
By Pierre-Nicolas Schwab •
In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.
7 creative techniques to refine your market research
By Pierre-Nicolas Schwab •
Conducting market research doesn't always mean conducting a survey. This article presents 7 creative approaches for capturing different insights or interpreting data in a new light.
Representative sample: stop asking the wrong questions!
By Pierre-Nicolas Schwab •
Too often, the term "representative sample" is overused. This article explains how to define a representative sample for B2C or B2B.
Most CRM strategies are obsolete. Yours too?
By Pierre-Nicolas Schwab •
The functionality of CRM software determines CRM strategies. In this article, I explain why many companies are following strategies that have become obsolete.
6 good reasons for SMEs to conduct market research
By Pierre-Nicolas Schwab •
Why conduct market research? This article presents 6 reasons why SMEs need to analyze their market.
3 market research techniques to prepare for export
By Pierre-Nicolas Schwab •
Seizing export opportunities can be quite simple. To maximize your chances, conducting market research beforehand is a promising idea to identify the best opportunities.
Measuring customer satisfaction: SMEs are lagging
By Pierre-Nicolas Schwab •
Research shows that SMEs measure satisfaction less frequently than larger companies. In this article, we provide a clear explanation based on published research.
Is market research a guarantee of success?
By Pierre-Nicolas Schwab •
Market research is no guarantee of success. It does, however, limit the risk of failure. The question, therefore, arises as to why so few companies use it, especially SMEs. In this article, we review the research on the subject and discuss the factors that give rise to the need for market research in SMEs.
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