Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Lead generation beware of the backlash
By Pierre-Nicolas Schwab •
I've tried out the services of "lead sellers" and wasn't convinced. They're at best ineffective, at worst dangerous for your reputation. I explain everything in this article.
Vivatech: 6 tips to prepare your visit
By Pierre-Nicolas Schwab •
In this article, I give 6 tips for making your visit to Vivatech as effective as possible. If you aim to find customers, you should find plenty of useful tips in this article.
How to apply the 8 laws of Gestalt to data visualization
By Pierre-Nicolas Schwab •
In this article, I explain how to use the Gestalt laws to create better data visualization. Each law is illustrated with an example, and I've also listed the best practices and mistakes to avoid for each one.
LinkedIn remains under-used by marketing managers [Research]
By Pierre-Nicolas Schwab •
In this research, I examined the LinkedIn activity of 520 marketing managers. These professionals need to make more use of this social network. I've included all the statistics in this research.
Energy-efficient software: a source of competitiveness
By Pierre-Nicolas Schwab •
Energy efficiency is a concept that also applies to IT. In this article, I develop the idea that choosing a software solution based on its programming language can bring productivity and financial gains.
Multi-item or single-item scales: How do you choose?
By Pierre-Nicolas Schwab •
In this article, I deal with a rather technical but especially important subject in quantitative research: choosing the right measurement scale. I give you 8 points of comparison to make the right choice.
The 6 barriers to company transfers
By Pierre-Nicolas Schwab •
Why start a company if you can take over one? 5 out of 6 closed companies were not taken over, yet most were viable. This article presents the figures for company transfers in Europe and analyzes the barriers to takeovers.
Opinion surveys: beware of these 4 types of statistical error
By Pierre-Nicolas Schwab •
In this article, I discuss in simple terms the 4 types of statistical errors that can occur, singly or in combination, when conducting a survey. I give you practical advice on how to avoid them.
Data visualization: 6 bad examples analyzed
By Pierre-Nicolas Schwab •
In this article, I dissect 6 examples of data visualizations (DataViz) that have more or less serious errors.
Streak CRM: honest feedback after 3 months of use
By Pierre-Nicolas Schwab •
I spent 3 months assessing the free version of Streak CRM in a B2B context. This article analyzes the advantages, disadvantages, and explains why I chose an alternative.
Easter chocolates: tradition threatened by inflation?
By Pierre-Nicolas Schwab •
In this article, I examine the dynamics of the Easter chocolate market. This tradition is well established in Europe but is subject to significant inflationary pressures. However, the figures for recent years show that it is strong enough to resist.
Amazon MTurk: advice for successful research
By Pierre-Nicolas Schwab •
In this article, you'll find all my advice on how to use Amazon MTurk. This platform simplifies access for respondents, but there are several pitfalls to avoid.
Surveys: what is a good measure ?
By Pierre-Nicolas Schwab •
In this article, I explain the concept of "good measurement" in quantitative survey research. I discuss the 4 characteristics that make for good-quality measurement.
What do customers expect from downtown stores? [Survey]
By Pierre-Nicolas Schwab •
In this article, you'll discover the results of a survey on the expectations of customers of downtown businesses. Downtown stores are far from obsolete. Consumers applaud them but also point to several problems.
Qualitative and quantitative research: differences and uses
By Pierre-Nicolas Schwab •
In this article, I explain the differences between qualitative and quantitative approaches. You'll find a summary and concrete examples to help you choose the right methodology.
6 Qualitative Data Coding Techniques
By Pierre-Nicolas Schwab •
In this article, you'll find a comparison of 6 coding techniques for qualitative data (interviews, focus groups). Each technique's advantages and disadvantages are presented so you can make the best choice.
Market research: the booming craft beer market
By Pierre-Nicolas Schwab •
In this article, you'll discover the latest figures on the beer market in general, followed by a focus on the microbrewery segment. We will focus on the British, Italian, French, Belgian and German markets.
Packaging: Consumers Want Change
By Pierre-Nicolas Schwab •
This article presents the results of quantitative research among distributors and consumers. The results highlight significant differences of opinion between these 2 groups.
Eye-tracking and virtual reality: advantages and case studies
By Pierre-Nicolas Schwab •
In this article, we present a brand-new technology that IntoTheMinds proposes exclusively to its customers. This is eye-tracking integrated into a virtual reality headset for market research purposes. This article explains how this recent technology works, its advantages, and case studies.
The 7 profiles of social network users
By Pierre-Nicolas Schwab •
The dynamics of social networks depend on their users. They can be analyzed according to their content creation/consumption profile. There are 7 profiles, which we analyze here. Contactez le cabinet d'études IntoTheMinds The 7 types of social network user Research…
Luxury: Beyond Products, the InRealLife experience
By Pierre-Nicolas Schwab •
This article analyzes the experiential trend in the luxury sector with a series of concrete marketing actions.
It’s getting harder and harder to produce ideas
By Pierre-Nicolas Schwab •
Scientific research shows that researchers in computer science, agriculture, and medicine are becoming less and less efficient
How to lose $840 by buying a B2B lead list
By Pierre-Nicolas Schwab •
In this article, I'll tell you how I was duped into buying a list of B2B leads from an Indian company (Sparkling Leads). The data was unusable, and despite a claim with PayPal, I lost $840.
How to identify and get rid of unprofitable customers
By Pierre-Nicolas Schwab •
Not all customers are equally profitable. You need to identify which ones are making you lose money, and which are making you earn less. Here are 8 techniques to do just that, plus 5 pieces of advice on changing the situation to your advantage.
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![Illustration of our post "What do customers expect from downtown stores? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/retail-shopping-covid19.jpg)
