Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Surveys in a legal context: defending a trademark
By Pierre-Nicolas Schwab •
In this guide, we discuss in detail and with numerous legal references the use of survey methodology in trademark disputes. Contact our polling agency for assistance.
Geopolitics 2025: a China-US deal could change everything
By Pierre-Nicolas Schwab •
In this article, I orer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
PicRights + AFP: a well-established copyright trolling operation
By Pierre-Nicolas Schwab •
PicRights is a company that is making a name for itself on the Internet as a copyright troll acting on behalf of AFP (Agence France Presse). The practice of copyright trolling has been deemed an abuse of rights by the…
Electric cars: outlook for 2025 in Europe
By Pierre-Nicolas Schwab •
The year 2024 ended with a fall in new and electric car registrations. In this article, I explain why 2025 will be crucial for the European transition to all-electric vehicles.
Louis Vuitton: Christmas windows with a carousel theme
By Pierre-Nicolas Schwab •
In this article, I will tell you about the superb window displays in the Vuitton shops in Paris. For Christmas 2024, they were all on the theme of the carousel, and a street marketing operation was even organized.
Stabilo: a marketing-based recovery strategy
By Pierre-Nicolas Schwab •
In this article, I analyze the problems faced by Stabilo in 2024 on the one hand and the success of the Stabilo x Dolce & Gabbana co-branding on the other. This leads me to identify 3 areas for their future marketing strategy.
Deadbots: chatbots that are not without risk
By Pierre-Nicolas Schwab •
Deadbots are a category of chatbots that offer the possibility of talking to dead people. The first of these were developed before the advent of ChatGPT, and in hindsight, they are not without their risks. I analyze them in this article and examine the question of criminal liability with them.
Christmas 2024: trends and forecasts
By Pierre-Nicolas Schwab •
In this article, I present the results of a survey conducted in France on Christmas 2024. It allows us to anticipate consumer behavior. I also explain why consumers are so cautious in 2024.
German automobile industry: 2024 analysis and outlook [Research]
By Pierre-Nicolas Schwab •
The German automobile industry is in a critical situation. German manufacturers are staking their survival on a shrinking market and a growing number of players, particularly in electric mobility. This article provides a comprehensive overview of the situation.
American Airlines got rid of its most loyal customer
By Pierre-Nicolas Schwab •
The story of Steven Rothstein, American Airlines' most loyal and hated customer, is a textbook case. In the article below, I analyze the reasons behind a financial disaster that cost the airline $23m. It's also a plea to use the right metrics to measure customer loyalty.
Comfort food, a key food trend for 2025
By Pierre-Nicolas Schwab •
In this article, I look at a major food trend 2025: comfort food. You will find statistics on the different "verticals" of this market and a psychological explanation of the fitness of this type of food.
Greenwashing: retailers must play their part
By Pierre-Nicolas Schwab •
In this article, you'll discover how Nesquik inflates its margins through greenwashing. An eco-responsible product is sold for 48% more than its standard equivalent. Consumer psychology explains why this technique works so well.
SIAL 2024: 12 tips to organize your visit [Guide]
By Pierre-Nicolas Schwab •
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
23andMe: a case study in the sensitivity of health data
By Pierre-Nicolas Schwab •
The 23andMe company offered DNA tests for recreational purposes. It's in a particularly delicate situation, and its data is in danger of being sold to the highest bidder. In this article, I explain the risks involved and the likely scenarios.
Should customer satisfaction still be a priority?
By Pierre-Nicolas Schwab •
In this article, I explain why, despite the current economic climate and the dominance of the "price" factor, customer satisfaction remains the #1 indicator for any company. But you still need to know how to measure it.
Infiniment Coty Paris: retail favorite of the year
By Pierre-Nicolas Schwab •
In this article, I share my retail favorite of the year. The "Infiniment Coty" store was opened in Paris to launch the eponymous brand. This ultra-innovative outlet will inspire even the most demanding marketers.
Backlink scam: DMCA Copyright Infringement Notice
By Pierre-Nicolas Schwab •
ctrl+cIn this article, I show you that the requests entitled "DMCA Copyright Infringement Notice" received by email are scams. I will explain what motivates scammers to prepare such an elaborate scam.
Sneakers: ever more customization at Adidas
By Pierre-Nicolas Schwab •
The Adidas flagship store in Paris offers advanced sneaker customization services. Discover them in this article and understand their marketing benefits.
Will human customer service soon be a thing of the past?
By Pierre-Nicolas Schwab •
In this article, I explain why and how AI, particularly generative AI, will replace human presence in customer service. No customer service will be spared, not even in physical stores.
SEO is dead, and Google killed it
By Pierre-Nicolas Schwab •
In this article, I explain why I think SEO is dead. Google's algorithm updates in September 2023 and March 2024 were masking a complete shift in strategy from quality results to commercial alliances. I'll illustrate my point with several real-life examples.
Customer complaints: ChatGPT responds better than humans
By Pierre-Nicolas Schwab •
In this article, I will tell you about market research that compares the quality of human responses to those of ChatGPT when managing customer complaints. The results then lead me to question the future of the human element in customer relations.
Vivatech: tips for effective commercial prospecting
By Pierre-Nicolas Schwab •
In this article, I share my experience of 2 days spent at Vivatech canvassing for customers. I tried a hack that boosted my contact rate (from 10% to 50%).
Customer trust: 549 Market Research studies reveal their secrets
By Pierre-Nicolas Schwab •
In this article, you'll discover the 8 factors influencing customer confidence in a company. Confidence is a central concept that plays a role in customer satisfaction and loyalty, among other things.
What is the future of the non-food retail sector?
By Pierre-Nicolas Schwab •
The outlook for the non-food retail sector in 2024 is bleak. But 3 underlying trends offer hope.
![Illustration of our post "German automobile industry: 2024 analysis and outlook [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/volkswagen-wolfsburg.jpg)
![Illustration of our post "SIAL 2024: 12 tips to organize your visit [Guide]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sial-2018-etude-de-marche-france-alimentation-1-1024x683.jpg)
