Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

Good news for customers’ satisfaction : robots will replace humans
Mar16

Good news for customers’ satisfaction : robots will replace humans

We have some good news for you : robots are about to replace humans. People are finally going to be able to focus on what they do best : having relationships with other humans. Artificial intelligence evrywhere : what is left for real people Artificial intelligence is already everywhere. Some people find this alarming. Other find it great. One thing is sure : artificiel intelligence is getting every day more clever. Look for instance...

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Don’t smile too much if you want to be perceived as competent
Mar01

Don’t smile too much if you want to be perceived as competent

How you picture yourself to customers and prospects, and in particular how you smile, has important consequences that you may have overlooked until now. Fortunately a scientific study clarifies the impact of a smile on a potential buyer in different settings, online and offline. This has important consequences if you want to improve your service quality level and your customers’ satisfaction. How smiling affects our...

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Linkedin helps recruiters develop bad practices
Feb15

Linkedin helps recruiters develop bad practices

There’s something I hate about Linkedin. When you are active in a sector where demand exceeds offer, you start getting all kind of bullshit InMail and connection requests from recruiters. I’m in the Big Data consulting business; you can easily imagine what kind of attraction power my Linkedin profile represents for recruiters working on a no-cure-no-pay basis, receiving positions to fulfill from clients and not knowing...

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More debt leads to lower customer satisfaction
Feb06

More debt leads to lower customer satisfaction

It is well known that firms in the US use mainly external financing (debt) to finance growth. It actually is believed to account for 80% of financing. Yet, this external financing puts pressure on the firms and studies have revealed the adverse consequences it represents : less investment in advertising and R&D less full-time employees, lower wages, more part-time employees inferior product and service quality With so many...

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Imperfection can also be a source of delight and customer satisfaction
Feb03

Imperfection can also be a source of delight and customer satisfaction

Who said satisfaction stems from perfection. Imperfect products can also lead to enjoyment and satisfaction. Take for instance the example of Merci, a premium retailer located in Paris that attracs trendsetters from all over the world. They just started a temporary exhibition entitled “Imparfait, Nobody’s Perfect” (“Imperfect, Nobody’s Perfect” in English) which is dedicated to imperfect products :...

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