Articles filed underMarktonderzoek België
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
By Pierre-Nicolas Schwab •
[caption id="attachment_41934" align="alignright" width="400"] The cover of our white paper about the methodology behind market research. This guide can be downloaded free of charge here.[/caption] How to do market research? You will find the answers in this article, offered to…
What you should know about (online) surveys and market research
There is one key message that we repeat again and again to entrepreneurs and would-be entrepreneurs when we coach them: sending an online survey is not doing market research. Market research is far more than that. Yet, this message seems…
“42” School: why Xavier Niel’s initiative may fail
Non-French people are likely not to know Xavier Niel. He is however a famous tech entrepreneur, a billionaire and the CEO of Free, the telecom company that has been shaking the grounds of telecom competition landscape for years. Xavier Niel…
Merci : the recipe for a concept store that attracts millions of visitors
By Pierre-Nicolas Schwab •
The Merci concept store, located in Paris, has been a pioneer in responsible retail since 2009. This article explores its unique model, the challenges it faces in 2025, and the lessons to be learned from its approach.
Is the future of online pure players in brick-and-mortar shops?
By Pierre-Nicolas Schwab •
The question may seem provocative but the reign of pure online strategies may slowly come to an end. Consider the following 53% of all EU retailers are selling through the internet In Ireland, Denmark and the UK, between 88% and…
4 advices to remember when measuring customer satisfaction
By Pierre-Nicolas Schwab •
The Heathrow airport has installed devices to measure satisfaction after the security checks. Yet, we think did not get customer satisfaction right. The biggest mistake they did was to put the device too far away from the lane, making it…
Lessons learned on a Design Thinking session: DO’s and DON’T’s
By Pierre-Nicolas Schwab •
I’m just back from a Design Thinking workshop we organized in Bordeaux (France) for a e-commerce project. The least I can say is it was successful and extremely enriching. We had invited a group of people from different horizons representing…
Have supermarkets signed their own death warrant ?
Visit at Stella Cadente shop: well worth a design award
One Day One Idea : Aesop’s technique to get customers in the store
3 steps to align your online and offline experience with your global brand positioning
What does branding mean? The example of Miss Vicky Wine
