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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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SIAL 2026: 12 tips for planning your visit [Guide]
By Pierre-Nicolas Schwab •
In this guide, I share 13 practical tips for planning your visit to SIAL 2026. They are based on nearly 20 years of experience attending the trade show.
![Illustration of our post "SIAL 2026: 12 tips for planning your visit [Guide]"](/blog/app/uploads/sial-paris-practical-tips-visit.jpg)
Subscription-based options: your car generates monthly revenue!
By Pierre-Nicolas Schwab •
Why are automakers now selling options via subscription? What does this market look like, and what do customers think? Find all the answers in this market study based on the latest available data.
BMW: Analysis of strategy and outlook
By Pierre-Nicolas Schwab •
BMW's sales are being disrupted by a multitude of factors, notably Chinese competition and tariffs. Faced with these market shifts, the Bavarian brand is faring slightly better than its peers but must nonetheless adjust its strategy.
IKEA: A New Strategy to Maintain Market Leadership
By Pierre-Nicolas Schwab •
IKEA: A New Strategy to Maintain Market Leadership IKEA-strategy IKEA-sensory-marketing-EMAC-2010.jpg Retail IKEA’s strategy is undergoing a radical shift. After 80 years defined by large-format stores and massive volumes, a new course is being set for 2026. In this analysis, discover how IKEA is fundamentally transforming its strategy. Backed by data, you will learn why the company is closing its large stores and the role omnichannel retailing plays in its future.
Il vaut mieux savoir tout chercher que chercher à tout savoir.