Marketing, customer satisfaction and loyalty
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Market research: the use of mobile diaries in TV audience measurement
Oct17

Market research: the use of mobile diaries in TV audience measurement

In today’s article will discuss the use of mobile diaries as a market research method. Mobile diaries are largely unknown; yet a recent research paper sheds light on the potential of this tool to complement existing quantitative market research techniques. More specifically the research focused on audience measurement in the broadcasting world. Read also: Read our white paper on market research The authors claim that :...

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GDPR: is it still possible to externalize a customer satisfaction survey?
Oct08

GDPR: is it still possible to externalize a customer satisfaction survey?

Customer satisfaction surveys are one of our specialties. After market research this satisfaction surveys are the 2nd most asked projects at IntoTheMinds. In the last few months a new type of question has emerged among our customers: with GDPR in place, can customer satisfaction surveys still be externalized? We try to answer this question in today’s article and suggest also practical solutions that are GDPR-compliant. What kind...

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Market research: how and why Cognac exports reached all-time high
Oct05

Market research: how and why Cognac exports reached all-time high

The market for Cognac is booming. Never before have so many Cognac bottles been produced and exported. The 200-million-bottle milestone was reached for the first time this year. In today’s article we’d like to deliver you some market research insights that we compiled from different sources, including a quite unusual one: a study by French customs. The latter proves that market research can (and should) be done using...

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Retail: arrange products attractively to make customers buy more
Sep28

Retail: arrange products attractively to make customers buy more

In an earlier article we started dealing with examples of attractive visual displays in the retail industry. We argued that product arrangement influences information processing by customers and in return purchase decisions. Ensuring that products are displayed next to each other in an homogeneous way makes information processing easier for the customer. During our retail tour in Berlin we spotted a few of this well-designed products...

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Customer experience: this Aesop product is a disaster
Sep19

Customer experience: this Aesop product is a disaster

Aesop is a great brand. I respect it a lot and often cite it in example as far as customer experience, branding and retail strategy are concerned (not mentioning their great store designs). Read also: One Day One Idea : Aesop’s technique to get customers in the store But for once I’m disappointed. Very disappointed. I was having lunch in an upscale restaurant in France during my holiday and was shocked to discover one particular...

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Customer experience: is Soho House Berlin the future of concept stores?
Sep17

Customer experience: is Soho House Berlin the future of concept stores?

Soho House is known as a group of private members’ clubs around the world. Of English origins the concept has spread into continental Europe too. Berlin has its Soho Club too and the non-private parts are worth a visit, especially the concept store on the ground floor which is in our opinion a model of what the future of retail will look like. Before we report on our visit there, let’s have a brief introduction on the Soho...

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Renault opens 100% electric vehicles store in Berlin
Sep14

Renault opens 100% electric vehicles store in Berlin

Car manufacturers are betting on alternative energies to sustain their growth. As on our market research revealed, the market for electrical cars is growing at different paces in Europe with Germany being one of the top markets in 2016. Logically manufacturers are trying to communicate more on the advantages of these vehicles and Renault, as market leader for electrical vehicles with a market share of 23.7% in Europe in 2017, opened a...

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Retail innovation: New Era opens new store in Berlin, Germany
Sep07

Retail innovation: New Era opens new store in Berlin, Germany

Opened on 12th July at the corner of Rochstrasse und Münzstrasse in Berlin Mitte’s iconic shopping district, New Era’s newest store is worth a visit if you like innovative retail concepts and are looking to fuel your inspiration. Originally a tightly-knit family business based in Buffalo (NY) New Era is now an international brand that has based its growth on sports heritage. Some New Era stores (like the one in Tokyo,...

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Retail trends: the genesis of a remarkable store in Berlin
Sep05

Retail trends: the genesis of a remarkable store in Berlin

Where to go when you want to detect the latest trends in the retail industry? Berlin is certainly one top-destination, especially the area around the Rosa-Luxemburg-strasse. We already spent quite a lot of time here in the past, reporting on remarkable stores like Type and Hype, Twinkind (which went bankrupt), the second store of Paper and Tea, or Zeit für Brot. In one of the streets of this small area a new store is in the making. We...

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GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.
Sep03

GDPR : I’ve sent 20 requests on 26 May 2018. Here’s what I’ve learned.

On 26 May 2018 I sent two dozens of requests to various companies to access my data and asked questions on algorithmic treatments, third-party data, … More than 2 months after this first mailshot it’s time to draw the first conclusions. I must say I’m positively surprized by the quality of the answers I got from most companies. Yet it appeared obvious that some companies don’t want to answer your questions and...

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Market research : the evolution of the craft beer industry
Aug29

Market research : the evolution of the craft beer industry

The beer market in booming; perhaps not in quantity but at least in variety. Market research shows indeed uprising trends in all European countries. In today’s article we deliver some intertesting facts and figures for the UK and italian craft beer markets. The UK craft beer market Beer and Brits : that’s a true love story, isn’t it. Visiting pubs after work is a real british tradition and the cement of business...

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Beneteau applied simple market research method to calcule market share
Aug20

Beneteau applied simple market research method to calcule market share

French radio and TV station BFM has a very interesting program that I like to listen to. It’s called BFM strategy and his basically a TV and radio course on business strategy that is given by Xavier Fontanet, former Président of Essilor and visiting professor at HEC business school. Read also: Read our white paper on market research In one of the latest episodes, Fontanet, who was also the COO of French sail and motor boat...

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Should customer satisfaction always be a priority?
Aug16

Should customer satisfaction always be a priority?

Should customer satisfaction always be a priority? Not when satisfying customers has a negative impact on your profitability. That’s what an Amazon’s customer, Nir Nissim, recently discovered when he was banned from the e-commerce platform because he had made too many returns. His escalation to Jeff Bezos eventually allowed him to be brought back in the big family of Amazon customers. Yet, this kind of experience is likely...

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How FP Journe created a niche market without market research
Aug08

How FP Journe created a niche market without market research

Is there any better market research than receiving customer requests for a product that doesn’t exist yet ? I’ve explained in other articles that an alternative way to do market research is to test the traction for an idea directly on the market (provided of course that it remains affordable). I recently stumbled upon an interesting example in the luxury watch sector. François-Paul Journe is an independent watchmaker who...

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IntoTheMinds offers market research services in France
Aug06

IntoTheMinds offers market research services in France

We are happy to announce that we opened in July our office in Paris to be closer to our French customers. Located in the 9th district of Paris (13-15 rue de Taitbout), a stone’s throw from the Opera house, offers facilities to welcome clients, conduct focus groups as well as face-to-face interviews. Our Paris base camp also offers us an opportunity to take a closer and more continuous look at the vibrant retail scene. As you...

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Market research : cashless payments are taking up in Germany
Jul23

Market research : cashless payments are taking up in Germany

The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we’d like to share with you (the report is available here but only in German). Today’s article complete the European perspective on payment methods we gave in this article. From the latter you may remember that the situation in Germany as far as payments is concerned is pretty...

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Market research: be careful when choosing the location of your store
Jul18

Market research: be careful when choosing the location of your store

A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it’s actually crucial to the success of your business. The wrong location can lead to the death of your business. You’d better spend a little time on your market research, wouldn’t you? Here are a few tips we’d like to give you. If you want to deepen your...

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How to do market research? Phase 7: the transition to the business plan
Jun15

How to do market research? Phase 7: the transition to the business plan

How to make the transition from your market research to your business plan? This is the last of the 7 steps of our market research methodology. Today we will discuss why market research needs to be seen as an input to your business and financial plans.  Read phase 7 of our market research methodology Before we give you an overview of this last step, let us remind you that you can read the previous posts that accompanied the...

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How to do market research? Phase 6: quantitative techniques
Jun13

How to do market research? Phase 6: quantitative techniques

How to do market research? The answers to this complex questions can be found in our online guide. After discussing qualitative techniques in our previous episode, we will deal today with the quantitative market research phase (which is the sixth phase of our 7-phase market research methodology). You can find the previous episodes here : Introduction, Phases 1, 2, 3, 4, and 5. Read step 5 of our market research methodology What is...

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How to do market research? Phase 5: qualitative techniques
Jun11

How to do market research? Phase 5: qualitative techniques

How to do market research? Discover today the fifth phase of our 7-step market research methodology. This episode is dedicated to qualitative market research methods. In our previous episodes (read them here: episodes 1, 2, 3, 4) we dealt with the preliminary phases of market research : putting the idea on paper and fixing its flaws with Design Thinking improving the business idea with a prototype choosing the right market research...

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How to do market research? Phase 4: PESTEL and competition analysis
Jun08

How to do market research? Phase 4: PESTEL and competition analysis

How to do market research? This is the question we’re helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post on this blog. Today we’ll be dealing with Phase 4: the PESTEL analysis and the competition analysis. READ PHASE 4 OF OUR MARKET RESEARCH METHODOLOGY If you missed the latest episodes you can find...

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How to do market research? Phase 3: choosing the right market research methods
Jun06

How to do market research? Phase 3: choosing the right market research methods

How to do market research? In our online guide to market research we divided our methodology into 7 phases. After having dealt with phases 1 and 2 in previous articles, the time has come to chose the right market research methods, which is the aim of phase 3. If you believe that market research = online survey, you better make sure you read today’s article because you may be surprised. ACCESS PHASE 3 OF OUR ONLINE MARKET...

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How to do market research? Phase 2 : improve your idea
Jun04

How to do market research? Phase 2 : improve your idea

How to do market research ? Here comes the second phase of our 7-step methodology that we’ve spent 6 months developing. A white paper is available on our website (click here to access the introduction) that will explain you the whole market research methodology. So today we discuss Phase 2 which focuses on improving your initial idea. In Phase 1 we discussed how to get informal feedback and gather additional insights through...

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How to do market research? Phase 1: test your idea
Jun01

How to do market research? Phase 1: test your idea

To accompany the publication of our practical guide on “How to do market research” we have prepared a series of blog posts to highlight each of the 7 phases of our market research method. After our latest introductory article we’ll be dealing today with the first phase : testing your idea. Phase 1 of our market research method is divided into 3 sub-steps: Put your idea on paper Test your idea informally Use Design...

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How to do market research? Here’s our step-by-step guide that anyone can use
May30

How to do market research? Here’s our step-by-step guide that anyone can use

How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I’d have never believed it could take some much time but finally it’s there. Find out in today’s article why we created it and how it is designed. Why did we create this market research guide? The rationale behind writing this guide was that market research methods are numerous, yet those who actually need...

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Do you know your customers ? On the importance of data sovereignty
May18

Do you know your customers ? On the importance of data sovereignty

On the occasion of my keynote at RTBF, I introduced the term of “data sovereignty” to justify the use of a single-sign-on system. In today’s blog post I’d like to come back on my concept of “data sovereignty” and what it means for your business. 75% of internet trafic goes through facebook and google In his famous article “The web began dying in 2014, here’s how” André Staltz shows...

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GDPR : market research predicts companies will be hit by massive requests
May16

GDPR : market research predicts companies will be hit by massive requests

A market research carried out for Veritas reveals that a large number of UK consumers are planing to exercise their rights to privacy after 25 May 2018 (GDPR). What should we think about those results ? Market research results The main results of the market research carried out for Veritas are the following : 40 per cent of UK consumers intend to exercise their data privacy rights in the next six months Most requests will be sent to...

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Market research: the 5 trends that will shape the future of retailing
May14

Market research: the 5 trends that will shape the future of retailing

Market research has identified 5 trends that will shape the future of retailing technology and tools to enhance decision making innovations in visual display to make customers’ purchase decisions easier differentiating customer experiences collection of data at massive scale (Big Data) and their usages use of analytics to improve profitability In today’s article we will discuss and illustrate each of those 5 market trends....

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Marketing concept : in this bar cocktails are made by robots
May04

Marketing concept : in this bar cocktails are made by robots

Las Vegas is a kind of paradise for marketers. Not only is the city hosting a lot of important shows (like the CES or the NAB) but it also hosting some crazy marketing concepts. I spotted this one, a bar called The Tipsy Robot, located at the Miracle Miles shopping mall last month. Read also: A geographic map of the best and most innovative retail concepts in Europe The principle behind this bar is simple: your cocktail won’t be...

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How to successfuly realize qualitative interviews in market research studies
May03

How to successfuly realize qualitative interviews in market research studies

Conducting good market research often requires to carry our a qualitative study. This is particulary true of customer satisfaction surveys that are often poorly designed and are not based on sound assumptions. In today’s article we reflect on some essential aspects of good qualitative research. We discuss a four-step iterative guide for interview design proposed by J. Arsel (2018) in his article entitled “Asking Questions...

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Step-by-step market research guide almost ready: first teaser
Apr25

Step-by-step market research guide almost ready: first teaser

As I announced earlier this year, one of my goals for 2018 was to write a step-by-step guide to market research. I did this between December 2017 and January 2018 and it took me quite a lot of time to finalize it : we let the market research guide translate in English and Dutch (translating 8000 words can’t be done overnight as you can imagine). This time I didn’t do the English translation myself as I wanted to have...

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American Eagle makes your pair of jeans and the customer experience unique
Apr19

American Eagle makes your pair of jeans and the customer experience unique

How to create a unique customer experience and differentiate you from the crowd ? This is a recurrent topic on this blog (see for instance our analysis of the Sonos and Flying Tiger customer experiences). Today we’ll analyse the in-store customer experience offered by an American fashion brand : American Eagle. Make your pair of jeans your very own : a unique customer experience The concept behind American Eagle is that each...

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This startup may have needed a market research before going live
Apr12

This startup may have needed a market research before going live

A Belgian startup, OneHouseStand, has launched an online platform to help businesses and individuals alike rent private places to organize their events. At first it may look like a good idea to enable private owners to make their property available for rent. But is this business idea really worthwhile? A market research may have been useful. What’s the market? In an interview (in French) with national newspaper Le Soir, one of...

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Retailer “la Halle” discovers hidden costs of loyalty cards
Apr11

Retailer “la Halle” discovers hidden costs of loyalty cards

Loyalty cards and advantages for customers are costly. I explained many years ago that loyalty should not be “bought” because he destroys so much value and, above all, so much profits. Moreover “buying” your customers’ loyalty is a short-term strategy. It’s not based on deep-rooted customer satisfaction. Just on mere financial benefits. What is really funny is to see how firms react when they...

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Coach finds inspiration in Keith Haring’s work for 2018 campaign
Mar23

Coach finds inspiration in Keith Haring’s work for 2018 campaign

Fashion brand Coach has unveiled its global campaign for Spring 2018 and has been inspired by artist Keith Haring’s work. Their latest products are indeed customized to reflect some of Haring’s iconic illustrations. Keith Haring (1958-1990) was a US artist who became famous with his joyful illustrations. Haring belonged to the artistic movement that popped up in New-York in the 80’s, inspired among others by the graffiti...

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Flying Tiger: here’s how a unique customer experience is created
Mar21

Flying Tiger: here’s how a unique customer experience is created

If you are looking for the quintessence of customer experience, look no further. This store counts only on its customer experience to drive its sales : it’s called “Flying Tiger Copenhagen“. And believe it or not I visited one store of this Danish brand for the first time a few weeks ago. I paid a visit to the store located next to the Flatiron building in New-York. A store full of 1$ and 2$ stuff  This store...

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