Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Trigger marketing: definition, advantages and strategy [Guide 2023]
By Pierre-Nicolas Schwab •
Trigger marketing is a branch of automated marketing. It follows the customer experience from A to Z, with messages designed to attract, convert and retain customers. It has many benefits, as it encourages purchases and amplifies brand notoriety. What are…
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Qualitative research: definition, techniques, examples [Guide 2023].
By Pierre-Nicolas Schwab •
Qualitative research is a generic term that refers to several techniques (individual interviews, focus groups, observations) that aim to discover the factors that may influence behavior. We have created this guide to be as complete and concise as possible. We…
What is ambush marketing? Is it really worth it?
By Pierre-Nicolas Schwab •
Ambush marketing is based on the virality caused by a major event. The principle is to capture customers' attention for the sponsors of such an event. And brands are having a field day with it: even Pepsi, Audi, and Samsung…
What is cybersquatting, and how to protect against it?
By Pierre-Nicolas Schwab •
Cybersquatting is a widespread practice on the Internet. It aims at taking advantage of a brand or a person's notoriety to attract users to its page. It is a process based on typos found in the URLs of the websites…
Marketing 4.0: origins, advantages and advice
By Pierre-Nicolas Schwab •
Marketing 4.0 is a new marketing vision: more inclusive, personalized, and effective. This type of marketing is a formidable asset in your inbound marketing strategy. Author Philip Kotler first used the term in 2017. This new digital marketing era follows…
Activation marketing: definition, advice, and examples
By Pierre-Nicolas Schwab •
Activation marketing is the perfect tool to increase brand awareness. This set of operational campaigns calls on everyone's creativity. It aims to create authentic, immersive, personal experiences for your marketing targets. But basically, how to make this process work perfectly?…
Streaming: the danger of price increases
By Pierre-Nicolas Schwab •
Inflation is not just about food and energy. Streaming services are also taking advantage of the period to raise their prices. Apple is the latest company to announce an increase in its streaming services (Apple TV+, Apple Music, Apple One).…
Wild posting: definition, analysis, examples [Guide 2022]
By Pierre-Nicolas Schwab •
Wild posting is a marketing practice that is part of outdoor advertising. We see it every day in large urban centers. We find it on electric poles, traffic lights, or stairwells. It's a way to transmit your commercial (or political)…
Advocacy marketing: definition and examples
By Pierre-Nicolas Schwab •
Advocacy marketing is about turning your customers into sales agents to spread positive messages about your brand. Thanks to a strategy based on four key points, this article reveals the workings of this marketing technique. How can you improve the…
Ryanair: 5 examples of provocative PR stunts
By Pierre-Nicolas Schwab •
It is well known that Ryanair is synonymous with low cost in the minds of consumers. Its advertising motto could be "Say good, say bad, as long as you talk about me." With a communication budget reduced to the minimum,…
The food industry: less innovation, more streamlining
By Pierre-Nicolas Schwab •
The energy crisis and the inflation of raw materials are upsetting the food industry. Manufacturers are forced to review their strategies and streamline their offers. In supermarkets, 80% of the shelves have lost references, which rises to 89% in e-commerce.…
Oliba’s breakthrough in the beer market in 2022
By Pierre-Nicolas Schwab •
We continue our tour of the most innovative companies in the food sector with Oliba. This Spanish player in the beer market has developed a unique method for making these drinks. Pyrenean olives are what make their composition unique and…
DIONE: What does a good internationalization strategy look like?
By Pierre-Nicolas Schwab •
During our coverage of SIAL, we met several entrepreneurs who are redoubling their ingenuity in their internationalization strategy. Lithuanian ice cream producer DIONE is a shining example! First, the family-owned company developed largely on its territory before embarking on an inspiring international expansion.…
Food: marketing in search of “free”
By Pierre-Nicolas Schwab •
SIAL is an indispensable event for all professionals interested in food trends (see our report on the plant-based meat mega-trend). In 2022 I was particularly surprised to see the evolution of food marketing. Inflation is no longer just in our wallets but also in words on…
Facebook responsible for 24% of mental health decline
By Pierre-Nicolas Schwab •
Social networks have revolutionized the use of the internet and relationships between humans. But they have also created many evils that are often overlooked. Research has just proven Facebook's negative impact on teenagers' mental health. Between 2008 and 2020, the percentage of…
Target marketing: definition, methods, examples [Guide 2022]
By Pierre-Nicolas Schwab •
Target marketing aims to identify the most promising market segments for the company. It must be carried out before the launch of a new product/service. It requires dividing the market into targets or segments according to customer needs. The marketing…
Here are the 6 best affiliation platforms in 2022
By Pierre-Nicolas Schwab •
Affiliation is one of the best ways to make your blog's natural referencing profitable. And in this field, affiliation platforms are excellent intermediaries to carry out this commercial process. Each player has advantages: commission, advice, expertise, and so on. This article aims to remind…
Balsamic vinegar in cocktails [new features SIAL 2022]
By Pierre-Nicolas Schwab •
Balsamic vinegar was in the spotlight in France's 2022 edition of the World Food Fair (SIAL). Two products, in particular, caught our attention: the "balsamic gin" from Leonardi (Italy) and the Cocktail Spark from Daregal (France). These two innovative products based…
Market research questionnaire: examples and complete guide
By Pierre-Nicolas Schwab •
How to make a market research questionnaire? What questions to ask? When you do market research, the questionnaire is a must. So much so that questionnaires and market research are often used interchangeably. However, it is only one step in a complete process that…
Conducting market research: 9 comparative methods for B2B
By Pierre-Nicolas Schwab •
This article on B2B market research methods completes the guide we have already published on the subject. We wanted to offer you an overview of the different techniques applicable to B2B. Market research in B2B differs substantially from that in B2C. In addition to the classic…
6 algorithms that have triggered disaster
By Pierre-Nicolas Schwab •
Algorithms are increasingly used to help humans in their decisions. A poorly programmed algorithm, or humans lacking critical thinking skills, are recurrent causes of algorithmic errors. These errors sometimes trigger users' anger or incite them to hack them. This article analyzes 6 algorithmic errors that…
How much does a branded podcast cost? [Guide 2022]
By Pierre-Nicolas Schwab •
Branded podcasts are a great way to do inbound marketing. They generate traffic that you can then convert. But how much does a branded podcast cost? How much money should you budget if your company wants to launch a podcast? And most importantly,…
Vulgarity increases the perceived value of customer reviews
By Pierre-Nicolas Schwab •
Customer satisfaction (or dissatisfaction) is the source of word-of-mouth. But does the person receiving the message believe it? A 2022 research sheds light on electronic word-of-mouth and, more specifically, on customer reviews left on websites like Yelp and Amazon. The research shows that using…
Organic market: Europe has two speeds [Market research]
By Pierre-Nicolas Schwab •
The organic market is undergoing a profound change. After rapid growth during the Covid, some markets experienced a slight contraction in 2021. However, not all European countries are in the same boat. Strong growth has been recorded in Germany (+5.9%), Austria (+15.2%), and Spain (+8.9%).…
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![Illustration of our post "Qualitative research: definition, techniques, examples [Guide 2023]."](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/interview-qualitative-market-research.jpg)
![Illustration of our post "Wild posting: definition, analysis, examples [Guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/wild-posting-new-york-1024x683.jpg)
![Illustration of our post "Target marketing: definition, methods, examples [Guide 2022]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/targeting-ciblage.jpg)
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