Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Sake: A struggling market that’s banking on exports
By Pierre-Nicolas Schwab •
In this article, we analyze the dynamics of the sake market. Based on the most recent statistics, we show that the market is operating at two speeds, and is nevertheless finding growth drivers abroad.
Picard: Marketing Strategy Analysis and Outlook
By Pierre-Nicolas Schwab •
The frozen food brand Picard follows a very inspiring... and successful strategy. Growth is on track thanks to marketing built around six key areas. We decode them for you, drawing on numerous recent market statistics.
Brand Extension: The Winning Strategy for Luxury Brands
By Pierre-Nicolas Schwab •
Luxury brands are seeking growth opportunities in other product and service categories. In this article, we analyze the brand extension strategy based on recent statistics and concrete examples.
Retailtainment: Definition, Analysis, and Concrete Examples
By Pierre-Nicolas Schwab •
Retailtainment is a strategy that attracts and retains customers in stores. The benefits are numerous, but this strategy is not inexpensive to implement.
Rigoni di Asiago: Decoding the Marketing Strategy of the Creator of Nocciolata
By Pierre-Nicolas Schwab •
In just a few years, Rigoni di Asiago has become Nutella's most serious competitor in the European market. In this article, we decode the brand's strategy behind Nocciolata.
Nutella Marketing Strategy: Analysis, Figures, and Innovation
By Pierre-Nicolas Schwab •
Nutella's marketing strategy deserved a specific analysis because it is particularly successful. Communication remains a differentiating factor. In this article, I offer a complete analysis, based in particular on the latest market figures and statistics.
Drone Delivery: Market Status and Future Prospects
By Pierre-Nicolas Schwab •
Drone deliveries are becoming increasingly widespread, but not at the same pace in all countries. We present the latest facts and analyses on the subject and explain why they could be a game-changer for the supply chain.
High-Protein Food Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
This article provides a comprehensive overview of the high-protein food market. The consumption of GLP-1 appetite suppressants is driving innovation in the sector, impacting all product categories.
Ozempic, Wegovy: how they are transforming the food market
By Pierre-Nicolas Schwab •
Notre étude du marché des coupe-faim montre qu'ils sont en train de changer complètement les habitudes de consommation et d'achat des populations concernées. Les stratégies industrielles en sont affectées également.
Halloween: Market Analysis and Outlook
By Pierre-Nicolas Schwab •
The Halloween market has become essential for retailers. Our firm analyzes this market and provides you with the latest statistics.
Kodawari Ramen Paris: Analysis of a Unique Customer Experience
By Pierre-Nicolas Schwab •
I went to Kodawari, an incredible ramen restaurant in Paris. I dissect the meticulously designed customer experience based on 6 analytical dimensions.
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Analysis of Lego’s Marketing Strategy: Keys to Success
By Pierre-Nicolas Schwab •
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
Market Research in France: The Best Data Sources
By Pierre-Nicolas Schwab •
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
Pet tech: pet owners ready to spend whatever it takes
By Pierre-Nicolas Schwab •
The Pet Tech sector — technology dedicated to companion animals — is booming. In this article, we review the market, its trends, and its latest innovations.
Petfood Market: Comprehensive Analysis and Latest Statistics
By Pierre-Nicolas Schwab •
The pet food market is growing. In this article, we identify the underlying growth drivers, analyze figures from several countries, and analyze the future of the market.
Longwy enamels: analysis of the reasons for the crisis and solutions
By Pierre-Nicolas Schwab •
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
Dark stores: statistical analysis and outlook [Study]
By Pierre-Nicolas Schwab •
Dark stores have ushered in the golden age of quick commerce. In this article, I look back at their rapid expansion across Europe, analyse the latest figures and examine their place in the modern supply chain.
Repair market: expanding and full of opportunities
By Pierre-Nicolas Schwab •
The repair market is booming in Europe. Based on the latest statistics and studies we have conducted for industry players, we provide a comprehensive overview of this market in this article.
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
By Pierre-Nicolas Schwab •
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Non-alcoholic beverages: a booming market
By Pierre-Nicolas Schwab •
While the alcohol market is in decline, the non-alcoholic market is showing impressive growth. In this article, we analyse the latest statistics to provide you with an overview of the trends in the different market segments.
DIY Market Study in France: Analysis and Outlook
By Pierre-Nicolas Schwab •
In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.
![Illustration of our post "Dark stores: statistical analysis and outlook [Study]"](/blog/app/uploads/dark-store-1024x559.jpg)
