Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
What does the future hold for Amazon Go? Analysis and figures
By Pierre-Nicolas Schwab •
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Automatic checkouts: market status and future prospects
By Pierre-Nicolas Schwab •
In this article, I analyse the automatic checkout market in the retail sector. I review the latest figures for this market and also look ahead to the customer experience of the future.
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Nespresso: adapting strategy to a challenging market
By Pierre-Nicolas Schwab •
In this article, I analyse Nespresso's marketing strategy for dealing with an increasingly competitive coffee market. Since losing its monopoly on coffee pods, Nespresso has been engaged in a battle to defend its margins. This battle involves moving upmarket, with Maison Nespresso as a visible symbol of this strategy.
Shein at BHV: analysis of a fiasco and outlook for 2026
By Pierre-Nicolas Schwab •
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
Price study: 6 methods compared to optimise your pricing strategy
By Pierre-Nicolas Schwab •
How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.
Customer loyalty: 10 ways to measure it effectively
By Pierre-Nicolas Schwab •
Building customer loyalty is a good strategy for increasing profits. In this article, I provide you with 10 ideas for metrics you can use to measure customer loyalty.
My Sephora: rewarding commitment beyond purchases
By Pierre-Nicolas Schwab •
Sephora has just completely revamped its My Sephora loyalty programme. Customers are now rewarded for actions they take to support the brand and its image, not just for their purchases.
Technogym: innovation, the key to its global success
By Pierre-Nicolas Schwab •
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Marketing Mix: The (Truly) Practical Guide
By Pierre-Nicolas Schwab •
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
Human resources: state of process digitalisation [Study]
By Pierre-Nicolas Schwab •
Discover the results of a survey of 1,000 European companies on the digitalisation of HR processes in this study.
Disability and inclusion: between obligations and reality in the workplace [Study]
By Pierre-Nicolas Schwab •
Legal quotas, variable obligations, and growing awareness: the employment of disabled people in Europe illustrates the contrast between regulation and real business practices.
Turnover: what strategies are companies implementing? [Study]
By Pierre-Nicolas Schwab •
How can turnover be reduced? This question does not seem to obsess all companies in the same way. We surveyed 1,000 HR managers across 5 countries and revealed their current and future strategies.
Remote work: are employees cheating? [Survey]
By Pierre-Nicolas Schwab •
In this article, we present the results of a survey we conducted among employees practicing remote work. The results show that cheating is a widespread practice.
The adult pacifier: a new marketing opportunity?
By Pierre-Nicolas Schwab •
Does the market for adult pacifiers really exist, or is it a sham? In this article, I examine the origins of this Chinese phenomenon and the possible forms a market for this product could take.
Kidults: analysis of a booming market
By Pierre-Nicolas Schwab •
Kidults are officially consumers aged 12 and over who buy toys for themselves. However, adults primarily make up the bulk of this booming market. A complete analysis of the kidult market is available in this article.
Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab •
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Soho House: An Uncertain Future Despite Its Innovative Nature
By Pierre-Nicolas Schwab •
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]
By Pierre-Nicolas Schwab •
In this article, I share the results of a test I conducted on 11 generative AI detectors. A clear winner emerges among the free tools. The results are mixed, or even frankly poor, for half of the AI detectors tested.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Chocolate Market: 4 Trends to Weather Soaring Cocoa Prices
By Pierre-Nicolas Schwab •
In this article, I analyze and illustrate 4 visible trends in the chocolate market. These trends are tied to the explosive rise in cocoa prices.
Territorial marketing: better results thanks to flow data
By Pierre-Nicolas Schwab •
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
Copytrack: revelations about a copyright troll on the edge of legality
By Pierre-Nicolas Schwab •
In this article, I explain how to defend yourself against Copytrack. I tested their system, discovered its flaws, and share all my advice here. To stop their practices, file a complaint!
![Illustration of our post "Human resources: state of process digitalisation [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/concept-shapes-1024x730.jpg)
![Illustration of our post "Disability and inclusion: between obligations and reality in the workplace [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/banner-blind-aveugle-1024x427.webp)
![Illustration of our post "Turnover: what strategies are companies implementing? [Study]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/banner-millenial-employee-1024x427.jpg)
![Illustration of our post "Remote work: are employees cheating? [Survey]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/telework3.png)
![Illustration of our post "Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sherlock-holmes-jpg.webp)
