Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Halloween: Market Analysis and Outlook
By Pierre-Nicolas Schwab •
The Halloween market has become essential for retailers. Our firm analyzes this market and provides you with the latest statistics.
Kodawari Ramen Paris: Analysis of a Unique Customer Experience
By Pierre-Nicolas Schwab •
I went to Kodawari, an incredible ramen restaurant in Paris. I dissect the meticulously designed customer experience based on 6 analytical dimensions.
Quick commerce: Market analysis and outlook
By Pierre-Nicolas Schwab •
In this article, we analyze the phenomenon of quick commerce, from its origins to its decline. We explain its weaknesses but also its future with drone delivery.
Analysis of Lego’s Marketing Strategy: Keys to Success
By Pierre-Nicolas Schwab •
This article analyzes Lego's marketing strategy. The Danish brand has been breaking records for 10 years and remains the number one favorite toy brand.
Market Research in France: The Best Data Sources
By Pierre-Nicolas Schwab •
All the best data sources for your market research in France! We put over 20 years of experience at your disposal and reveal some of the best websites for your market analyses.
Pet tech: pet owners ready to spend whatever it takes
By Pierre-Nicolas Schwab •
The Pet Tech sector — technology dedicated to companion animals — is booming. In this article, we review the market, its trends, and its latest innovations.
Petfood Market: Comprehensive Analysis and Latest Statistics
By Pierre-Nicolas Schwab •
The pet food market is growing. In this article, we identify the underlying growth drivers, analyze figures from several countries, and analyze the future of the market.
Longwy enamels: analysis of the reasons for the crisis and solutions
By Pierre-Nicolas Schwab •
In this article, I analyse the reasons for the decline of the Longwy Enamel Manufactory and propose a three-step marketing plan to revive the bicentennial Lorraine brand.
Dark stores: statistical analysis and outlook [Study]
By Pierre-Nicolas Schwab •
Dark stores have ushered in the golden age of quick commerce. In this article, I look back at their rapid expansion across Europe, analyse the latest figures and examine their place in the modern supply chain.
Repair market: expanding and full of opportunities
By Pierre-Nicolas Schwab •
The repair market is booming in Europe. Based on the latest statistics and studies we have conducted for industry players, we provide a comprehensive overview of this market in this article.
Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
By Pierre-Nicolas Schwab •
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Non-alcoholic beverages: a booming market
By Pierre-Nicolas Schwab •
While the alcohol market is in decline, the non-alcoholic market is showing impressive growth. In this article, we analyse the latest statistics to provide you with an overview of the trends in the different market segments.
DIY Market Study in France: Analysis and Outlook
By Pierre-Nicolas Schwab •
In this article, we provide a comprehensive overview of the DIY market in France. Our market research institute analyzed all the figures up to 2025 to understand the reasons for the slowdown in this sector and to offer you an overview of the 2026 trends.
What does the future hold for Amazon Go? Analysis and figures
By Pierre-Nicolas Schwab •
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Automatic checkouts: market status and future prospects
By Pierre-Nicolas Schwab •
In this article, I analyse the automatic checkout market in the retail sector. I review the latest figures for this market and also look ahead to the customer experience of the future.
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Nespresso: adapting strategy to a challenging market
By Pierre-Nicolas Schwab •
In this article, I analyse Nespresso's marketing strategy for dealing with an increasingly competitive coffee market. Since losing its monopoly on coffee pods, Nespresso has been engaged in a battle to defend its margins. This battle involves moving upmarket, with Maison Nespresso as a visible symbol of this strategy.
Shein at BHV: analysis of a fiasco and outlook for 2026
By Pierre-Nicolas Schwab •
The partnership between the Parisian department store BHV and Shein was the worst commercial fiasco of 2025 in France. This textbook case could well be repeated elsewhere in Europe, so I will return to it in detail to analyse its causes and effects.
Price study: 6 methods compared to optimise your pricing strategy
By Pierre-Nicolas Schwab •
How do you determine the ‘right price’? To avoid making a mistake with your price, it is best to study it before launching your product on the market. To do this, you can use one of the 6 methods I describe in this article.
Customer loyalty: 10 ways to measure it effectively
By Pierre-Nicolas Schwab •
Building customer loyalty is a good strategy for increasing profits. In this article, I provide you with 10 ideas for metrics you can use to measure customer loyalty.
My Sephora: rewarding commitment beyond purchases
By Pierre-Nicolas Schwab •
Sephora has just completely revamped its My Sephora loyalty programme. Customers are now rewarded for actions they take to support the brand and its image, not just for their purchases.
Technogym: innovation, the key to its global success
By Pierre-Nicolas Schwab •
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
![Illustration of our post "Dark stores: statistical analysis and outlook [Study]"](/blog/app/uploads/dark-store-1024x559.jpg)
