Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab •
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Soho House: An Uncertain Future Despite Its Innovative Nature
By Pierre-Nicolas Schwab •
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]
By Pierre-Nicolas Schwab •
In this article, I share the results of a test I conducted on 11 generative AI detectors. A clear winner emerges among the free tools. The results are mixed, or even frankly poor, for half of the AI detectors tested.
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Chocolate Market: 4 Trends to Weather Soaring Cocoa Prices
By Pierre-Nicolas Schwab •
In this article, I analyze and illustrate 4 visible trends in the chocolate market. These trends are tied to the explosive rise in cocoa prices.
Territorial marketing: better results thanks to flow data
By Pierre-Nicolas Schwab •
In this article, I explain how to use flow data (cars and pedestrians) as a factual basis for a territorial marketing project.
Copytrack: revelations about a copyright troll on the edge of legality
By Pierre-Nicolas Schwab •
In this article, I explain how to defend yourself against Copytrack. I tested their system, discovered its flaws, and share all my advice here. To stop their practices, file a complaint!
Why did the Hermès Birkin bag sell for €8.6m?
By Pierre-Nicolas Schwab •
In this article, I analyze and explain why the prototype of the Birkin bag created by Hermès in 1985 sold for €8.6m at Sotheby’s in July 2025.
Linkedin account restricted permanently: what happened and the lessons I learned
By Pierre-Nicolas Schwab •
In this article, I tell you how I was permanently banned from LinkedIn, what I did (or didn’t do) to recover my account, and the lessons I learned from it.
Pricing: strategies, techniques, examples [Guide 2025]
By Pierre-Nicolas Schwab •
Pricing is the exercise of determining the right price, i.e., the one that will maximize your sales and your margin. It is a complicated exercise because a price that is too high could decrease demand, and a price that is too…
Shrinkflation: still a magic recipe in 2025
By Pierre-Nicolas Schwab •
Manufacturers in the supermarket sector are posting unprecedented profitability figures. Their operating margins have risen spectacularly, thanks to shrinkflation on the one hand, but also to price increases, pure and simple.
Le Creuset: the marketing strategy to become a love brand
By Pierre-Nicolas Schwab •
In this article, we analyze Le Creuset's marketing strategy, particularly its diversification into items that are not, a priori, its core business.
LinkedIn Top Voice: who are these influencers? [Research]
By Pierre-Nicolas Schwab •
This groundbreaking analysis reveals who the LinkedIn Top Voice program members are. We analyze 1,000 profiles worldwide to reveal the metrics determining entry into this closed circle.
How to prepare a questionnaire for multi-country research
By Pierre-Nicolas Schwab •
This article presents a 5-step approach to developing a quantitative questionnaire that can be implemented in several countries. This type of questionnaire is particularly useful for multi-country surveys and market research.
The plant-based meat market is in decline
By Pierre-Nicolas Schwab •
The plant-based meat market is in a crisis in 2025. Find out why in this analysis.
Customer loyalty: cashback proves its worth
By Pierre-Nicolas Schwab •
Find out in this article how cashback programs influence customer loyalty. Based on a unique event in Germany in January 2025, the behavior of millions of customers was observed.
TikTok Shop arrives in Germany: what impact will it have on retail?
By Pierre-Nicolas Schwab •
The launch of TikTok Shop in Germany is the first step towards a more global upheaval in European commerce. This article explains why TikTok Shop poses a strategic threat to retail.
How much does an opinion poll cost?
By Pierre-Nicolas Schwab •
In this article, I explain how much money you need to conduct an opinion poll and which technique you should use depending on the context.
Temu: word-of-mouth marketing
By Pierre-Nicolas Schwab •
In this article, I offer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
Location analysis: 4 methods for measuring flows
By Pierre-Nicolas Schwab •
In this article, we present 4 methods for measuring traffic flows at the location of your future point of sale. Studying your location before setting up a shop is a key factor for success in retail.
How much does Market Research cost in 2025?
By Pierre-Nicolas Schwab •
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
Why HelloFresh is entering the ready meals market
By Pierre-Nicolas Schwab •
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
Restaurants: a market in turmoil
By Pierre-Nicolas Schwab •
In this article, we analyze the restaurant market in Germany and provide you with the latest statistics. Analyzing the German case allows us to understand the dynamics of the European market.
Electric cars: Chinese hell for German manufacturers
By Pierre-Nicolas Schwab •
The 2024 sales figures for German manufacturers in China show widespread disaffection with their electric vehicles. You will find the latest figures and my situation analysis in this article.
![Illustration of our post "Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sherlock-holmes-jpg.webp)
![Illustration of our post "Pricing: strategies, techniques, examples [Guide 2025]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/pricing.jpg)
