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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Running Market: Analysis of Exceptional Growth
By Pierre-Nicolas Schwab •
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Cognac Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
The cognac market has changed completely over the past 10 years. Exports are declining, geopolitical tensions are impacting sales, and alcohol is no longer popular among young people. In this article, I provide a comprehensive overview of the situation using the most recent figures.
Gabor-Granger: Everything You Need to Know for Your Pricing Analysis
By Pierre-Nicolas Schwab •
Fixing the right price for a product or service is a crucial element of your marketing strategy. Too expensive, and you lose customers. Too cheap, and you sacrifice your margins. That is why our market research consultancy offers proven methods…
Il vaut mieux savoir tout chercher que chercher à tout savoir.