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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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What does the future hold for Amazon Go? Analysis and figures
By Pierre-Nicolas Schwab •
Amazon Go stores are closing one after the other. In this article, I explain why this is only a partial failure for Amazon.
Automatic checkouts: market status and future prospects
By Pierre-Nicolas Schwab •
In this article, I analyse the automatic checkout market in the retail sector. I review the latest figures for this market and also look ahead to the customer experience of the future.
Valentine’s Day: Latest Statistics and Outlook for 2026
By Pierre-Nicolas Schwab •
Valentine's Day is experiencing a slight decline in popularity but remains a key commercial event. The latest data collected from various markets highlights the importance of the issues surrounding February 14th.
Nespresso: adapting strategy to a challenging market
By Pierre-Nicolas Schwab •
In this article, I analyse Nespresso's marketing strategy for dealing with an increasingly competitive coffee market. Since losing its monopoly on coffee pods, Nespresso has been engaged in a battle to defend its margins. This battle involves moving upmarket, with Maison Nespresso as a visible symbol of this strategy.
Il vaut mieux savoir tout chercher que chercher à tout savoir.