Market research news
The blog of the market research agency IntoTheminds lists opinionated articles, examples of alignment with marketing theory, highlights and bad buzz, carefully selected by Pierre-Nicolas Schwab, his team and influential experts.
How much does Market Research cost in 2025?
By Pierre-Nicolas Schwab •
This article reveals the prices of the most frequently used market research techniques. Prices have been fully updated for 2025.
Why HelloFresh is entering the ready meals market
By Pierre-Nicolas Schwab •
In this article, I will explain HelloFresh's strategy for maintaining growth in Europe. The company has decided to diversify into ready meals.
Restaurants: a market in turmoil
By Pierre-Nicolas Schwab •
In this article, we analyze the restaurant market in Germany and provide you with the latest statistics. Analyzing the German case allows us to understand the dynamics of the European market.
Electric cars: Chinese hell for German manufacturers
By Pierre-Nicolas Schwab •
The 2024 sales figures for German manufacturers in China show widespread disaffection with their electric vehicles. You will find the latest figures and my situation analysis in this article.
Survey: 835 Chief Marketing Officers share their priorities
By Pierre-Nicolas Schwab •
In this article, I analyze the results of a survey conducted among 835 Chief Marketing Officers worldwide. You'll find out what trends they're anticipating and their priorities for 2025.
On LinkedIn, controversial posts earn 10x more views and Likes
By Pierre-Nicolas Schwab •
Discover in this article the results of exclusive market research on the effect of controversy on the virality of LinkedIn posts.
Digitization: food & beverage industry companies lag far behind [Research]
By Pierre-Nicolas Schwab •
In this article, you will discover the exclusive results of Market Research on the digitalization of 625 companies in the food & beverage industry. The challenges and opportunities are immense.
SaaS: 5 tips for raising prices without losing customers
By Pierre-Nicolas Schwab •
In this article, I share an anecdote about customer dissatisfaction with SaaS price increases. I will explain how to measure price thresholds and offer 5 tips for increasing your prices without losing customers.
Generation Z and work: employers’ perceptions [Research]
By Pierre-Nicolas Schwab •
We have conducted market research among 1,000 employers in 5 European countries to understand how Generation Z employees are perceived. Discover the results in this article and get the full report on request.
Qualitative interviews: can AI replace respondents?
By Pierre-Nicolas Schwab •
In this article, you will discover that startups want to replace respondents to qualitative interviews and focus groups with artificial intelligence (AI). We analyze this approach and explain its advantages and disadvantages.
How to conduct a competitors’ customer satisfaction survey
By Pierre-Nicolas Schwab •
This article explains the benefits of conducting a customer satisfaction survey on your competitors. If your competitors' customers are dissatisfied, they become easy sales targets. But you still need access to them. We explain how in this article.
Surveys in a legal context: defending a trademark
By Pierre-Nicolas Schwab •
In this guide, we discuss in detail and with numerous legal references the use of survey methodology in trademark disputes. Contact our polling agency for assistance.
Geopolitics 2025: a China-US deal could change everything
By Pierre-Nicolas Schwab •
In this article, I orer an analysis of Temu's success. Based on statistics, I show that Temu saves millions of euros thanks to a simple marketing strategy.
PicRights + AFP: a well-established copyright trolling operation
By Pierre-Nicolas Schwab •
PicRights is a company that is making a name for itself on the Internet as a copyright troll acting on behalf of AFP (Agence France Presse). The practice of copyright trolling has been deemed an abuse of rights by the…
Electric cars: outlook for 2025 in Europe
By Pierre-Nicolas Schwab •
The year 2024 ended with a fall in new and electric car registrations. In this article, I explain why 2025 will be crucial for the European transition to all-electric vehicles.
Louis Vuitton: Christmas windows with a carousel theme
By Pierre-Nicolas Schwab •
In this article, I will tell you about the superb window displays in the Vuitton shops in Paris. For Christmas 2024, they were all on the theme of the carousel, and a street marketing operation was even organized.
Stabilo: a marketing-based recovery strategy
By Pierre-Nicolas Schwab •
In this article, I analyze the problems faced by Stabilo in 2024 on the one hand and the success of the Stabilo x Dolce & Gabbana co-branding on the other. This leads me to identify 3 areas for their future marketing strategy.
Deadbots: chatbots that are not without risk
By Pierre-Nicolas Schwab •
Deadbots are a category of chatbots that offer the possibility of talking to dead people. The first of these were developed before the advent of ChatGPT, and in hindsight, they are not without their risks. I analyze them in this article and examine the question of criminal liability with them.
Christmas 2024: trends and forecasts
By Pierre-Nicolas Schwab •
In this article, I present the results of a survey conducted in France on Christmas 2024. It allows us to anticipate consumer behavior. I also explain why consumers are so cautious in 2024.
German automobile industry: 2024 analysis and outlook [Research]
By Pierre-Nicolas Schwab •
The German automobile industry is in a critical situation. German manufacturers are staking their survival on a shrinking market and a growing number of players, particularly in electric mobility. This article provides a comprehensive overview of the situation.
American Airlines got rid of its most loyal customer
By Pierre-Nicolas Schwab •
The story of Steven Rothstein, American Airlines' most loyal and hated customer, is a textbook case. In the article below, I analyze the reasons behind a financial disaster that cost the airline $23m. It's also a plea to use the right metrics to measure customer loyalty.
Comfort food, a key food trend for 2025
By Pierre-Nicolas Schwab •
In this article, I look at a major food trend 2025: comfort food. You will find statistics on the different "verticals" of this market and a psychological explanation of the fitness of this type of food.
Greenwashing: retailers must play their part
By Pierre-Nicolas Schwab •
In this article, you'll discover how Nesquik inflates its margins through greenwashing. An eco-responsible product is sold for 48% more than its standard equivalent. Consumer psychology explains why this technique works so well.
SIAL 2024: 12 tips to organize your visit [Guide]
By Pierre-Nicolas Schwab •
In this Guide, I share my 12 tips for organizing your visit to SIAL 2024. They're based on nearly 20 years of experience attending the show.
![Illustration of our post "Digitization: food & beverage industry companies lag far behind [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/marche-alimentation-bio-long.jpg)
![Illustration of our post "Generation Z and work: employers’ perceptions [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/generation_y_youngsters.jpg)
![Illustration of our post "German automobile industry: 2024 analysis and outlook [Research]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/volkswagen-wolfsburg.jpg)
![Illustration of our post "SIAL 2024: 12 tips to organize your visit [Guide]"](https://5cc2b83c.delivery.rocketcdn.me/app/uploads/sial-2018-etude-de-marche-france-alimentation-1-1024x683.jpg)