Your customers’ behaviours change. Has your marketing strategy ?

Your customers’ behaviours change. Has your marketing strategy ?

Technology has radically changed consumer behaviour. Behavioural change was first manifested in shopping. Customers in both B2B and B2C are better informed, compare, and judge their choices. But the behaviours are also permanently modified outside of the act of purchasing. To cite one example, the television screen has become an accessory for tablets and smartphones.

What are the challenges facing companies ?

These behavioural changes are just as much of a threat as they are an opportunity. The most unwavering companies risk failing to adapt to these behavioural changes and no longer satisfying their customers' needs. As soon as the customer base erodes, it results in a rapid decrease in profitability and endangers the very structure of the company. It is therefore essential to fully understand consumers' emerging behaviours, market trends, and to leverage this to renew your marketing strategy and positioning. We help companies revisit their marketing strategy taking these evolutions into account.

Let's think about opportunities to seize

What Tips and Tricks Can Help You Better Understand Your Customers' Behaviour ?

There is no need for science fiction gadgets or electrodes to better understand your customers' behaviour. Among the techniques we use, here are two very easy tools you can use. Both are market research methodologies we regularly use in customers' assignments:

  • Observations
    This technique is particularly suitable in the retail sector (corner store). If you have surveillance cameras, you should start by observing the flow of customers within your store. Mediocre sales results are often due to floor plan problems or with challenges causing lower employee interaction.

Contact us to receive a specific example

  • Customer Experience Analysis
    Understanding customer behaviour also involves identifying their various interactions with your business before, during and after the purchase. By systematically describing the various steps, you will be able to identify your Achilles heel.
    To help you, we have developed a framework to facilitate analysis. Don't hesitate to contact us to get it for free.

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