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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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While you wait for our next newsletter, you will surely find what you're looking for on the following links :
My Sephora: rewarding commitment beyond purchases
By Pierre-Nicolas Schwab •
Sephora has just completely revamped its My Sephora loyalty programme. Customers are now rewarded for actions they take to support the brand and its image, not just for their purchases.
Technogym: innovation, the key to its global success
By Pierre-Nicolas Schwab •
I decipher the drivers behind Technogym's innovation strategy for you after my visit to their flagship store in Milan.
Shadow AI: when artificial intelligence escapes corporate control
By Pierre-Nicolas Schwab •
In the era of generative AI, Shadow AI is developing everywhere and posing significant risks to businesses. Here is the latest information on the subject.
Marketing Mix: The (Truly) Practical Guide
By Pierre-Nicolas Schwab •
The complete guide to the marketing mix written by a Doctor of Marketing, illustrated with numerous concrete examples and a downloadable PDF guide.
Il vaut mieux savoir tout chercher que chercher à tout savoir.