The best marketing and market study newsletter
In your inbox, every week.
Receive our weekly newsletter
Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
Want to keep up with market research news? Register with the following form.
While you wait for our next newsletter, you will surely find what you're looking for on the following links :
Paper catalog: an underestimated tool in retail
By Pierre-Nicolas Schwab •
Retailers have eliminated the paper catalog (and paper in general) as a channel for communicating with customers. Yet, the latest market studies show that paper remains popular with consumers.
Soho House: An Uncertain Future Despite Its Innovative Nature
By Pierre-Nicolas Schwab •
In this article, I analyze the customer experience at the Soho House concept store in Berlin. This article is also an opportunity for me to discuss the future of Soho House, as its ownership structure has completely changed. Major strategic changes are therefore expected to offset the losses accumulated over the past 30 years.
Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]
By Pierre-Nicolas Schwab •
In this article, I share the results of a test I conducted on 11 generative AI detectors. A clear winner emerges among the free tools. The results are mixed, or even frankly poor, for half of the AI detectors tested.
![Illustration of our post "Free Generative AI Detectors: Which Ones to Choose? [Complete Test 2025]"](/blog/app/uploads/sherlock-holmes-jpg.webp)
Where to find traffic data for your market research?
By Pierre-Nicolas Schwab •
What is the purpose of traffic data in market research? Where to find this data for free? I explain everything in this article.
Il vaut mieux savoir tout chercher que chercher à tout savoir.