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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Black Friday: statistics and outlook for 2026 for an event that has become unmissable
By Pierre-Nicolas Schwab •
Black Friday is an unmissable event in the retail sector. It is a huge market, and in this article I will provide you with the latest figures and an analysis of the outlook for this market.
How to conduct a pricing study using the Van Westendorp method
By Pierre-Nicolas Schwab •
To conduct a price study, you can use the Van Westendorp technique. In this article, I will guide you step by step through how to apply it and even provide you with a template to download in Excel format.
Dynamic pricing: when prices adapt to your profile in real time
By Pierre-Nicolas Schwab •
In this article, we provide an in-depth study of dynamic pricing. Our firm has combined its expertise in price studies with the latest statistics available on the subject to offer you a comprehensive and up-to-date overview.
Non-alcoholic beverages: a booming market
By Pierre-Nicolas Schwab •
While the alcohol market is in decline, the non-alcoholic market is showing impressive growth. In this article, we analyse the latest statistics to provide you with an overview of the trends in the different market segments.
Il vaut mieux savoir tout chercher que chercher à tout savoir.