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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Mercedes-Benz’s strategy for emerging from the crisis [Analysis]
By Pierre-Nicolas Schwab •
The strategy pursued by Mercedes-Benz since 2020 has proved disastrous for the Stuttgart-based manufacturer’s financial health. As you will see in this article, this strategy has come up against geopolitical realities and now calls for drastic measures to save Mercedes-Benz.
![Illustration of our post "Mercedes-Benz’s strategy for emerging from the crisis [Analysis]"](/blog/app/uploads/mercedes-feu.jpg)
Buy Now, Pay Later (BNPL) Market: Study and Outlook
By Pierre-Nicolas Schwab •
Our firm has analyzed the latest available data on the Buy Now, Pay Later (BNPL) market to provide you with a comprehensive global study, featuring a focus on several specific countries.
Food Innovation: Analysis of the SIAL Innovation 2026 Competition
By Pierre-Nicolas Schwab •
We have analyzed the 271 products shortlisted by the organizers of the SIAL Innovation 2026 competition. By examining these products, we have identified current trends in the agri-food sector as well as key areas of innovation. We also present our top 10 list of products that we believe have the greatest potential for market success.
Agri-food: current and future trends [Analysis]
By Pierre-Nicolas Schwab •
In this article, our market research firm analyzes both global and individual agri-food trends. You will find detailed positioning maps that help visualize where countries stand, as well as trends broken down by product type and segment.
![Illustration of our post "Agri-food: current and future trends [Analysis]"](/blog/app/uploads/authenticity-authenticite-agence-marketing-belgium-TN.jpg)
Il vaut mieux savoir tout chercher que chercher à tout savoir.