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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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3 factors that boost creativity
By Pierre-Nicolas Schwab •
Over the past 20 years, I’ve worked on numerous ideas that have allowed me to publish thousands of articles on this blog. Creativity isn’t innate. In this article, I analyze 3 factors that help nurture it.
Concept Stores: A Different Approach to Retail Marketing
By Pierre-Nicolas Schwab •
Discover the very essence of the concept store through this detailed analysis, which I’ve enriched with numerous examples gathered during my travels.
The Bulk Market: Analysis and Outlook – European Growth and French Challenges
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the bulk market, based on the latest available statistics. I analyse in particular the situation in France and Belgium.
Franchise Market: Cost Analysis and Brand Comparison
By Pierre-Nicolas Schwab •
What is the cost of a franchise? In this article, you will find an analysis of all the costs associated with starting a franchise and a comparison of 21 brands.
Il vaut mieux savoir tout chercher que chercher à tout savoir.