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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Volkswagen: Analysis of a Historic Crisis and Outlook
By Pierre-Nicolas Schwab •
How can we explain the crisis facing Volkswagen? By the combination of three factors, which we analyze in this article. The market research firm IntoTheMinds leverages its expertise in the automotive sector to offer you a current perspective on the problems of the German automotive flagship.
Private Label Brands (PLB): Current and Future Market Analysis
By Pierre-Nicolas Schwab •
This article provides a comprehensive analysis of the private label brand market, based on the latest available figures. The market research firm IntoTheMinds, a specialist in the retail market, has conducted in-depth analysis of several markets to deliver this summary.
Decathlon: analysis of strategy and perspectives
By Pierre-Nicolas Schwab •
Who doesn't know Decathlon? My son makes me go there several times a year, and it takes an enormous amount of mental strength to walk out empty-handed. In five decades, the group has surpassed €16.8 billion in revenue thanks to…
The retail media market: analysis and outlook
By Pierre-Nicolas Schwab •
Impressive margins, record efficiency: the retail media market is posting double-digit growth thanks to its proven effectiveness throughout the customer journey. In this article, IntoTheMinds offers a comprehensive analysis of the retail media market from every angle, comparing different countries.
Il vaut mieux savoir tout chercher que chercher à tout savoir.