The secrets of conducting market research or how to ensure the success of your (future) business: Part 1
This article on market research is brought to you by the market research agency IntoTheMinds. It is the first of a series of 3 devoted to conducting market research (you will find the 2nd article here, and the 3rd here). We also remind you that in 2018 we wrote a comprehensive guide to conducting market research. You will learn, step by step, how to progress in understanding your market. This guide will give you the essential...
The secrets of conducting market research or how to ensure the success of your (future) business: Part 2
Carry out your market research using professional techniques! This article is proposed to you by the market research agency IntoTheMinds. Find here episode 1 and episode 3, if you have any questions please do not hesitate to contact us. Don’t forget to consult our online guide for your market research. It is free of charge, and we have condensed as much knowledge as possible on the subject. Download the PDF version. Summary Reminder Analysis of the...
The secrets of conducting market research or how to ensure the success of your (future) business: Part 3
How to do market research? You will find the answers in this article, offered to you by the market research agency IntoTheMinds. Find here episode 1 and here episode 2. We completed this series of articles in 2018 with the creation of an online market research guide that you can access free of charge on our website. For any question, request or quote for market research in Belgium, France or elsewhere, do not hesitate to contact...
The secrets of market research: how to avoid pitfalls when creating a new venture. Part 2
In our first article of this series of 3 on market research, we dealt with the methodology of market research and with trends and competition analysis. Today we move to the analysis of demand and will go in depth on qualitative and quantitative research. Demand analysis This analysis aims at qualifying and quantifying the demand for your product or service. In other words your goal should be to “see” whether the market wants, needs your...
Neuromarketing: definition, uses, and examples
Neuromarketing includes a whole series of processes linking neurology and marketing activities. Its main ability is to translate brain signals into consumer behavior patterns. Thus, it has become essential to implement innovative advertising strategies. Major food companies such as Coca-Cola or Lay’s are very fond of this marketing technique. What does it consist of? How does it respond to your brand’s marketing issues? Here are the 5 advantages of neuromarketing, as well as 3 examples of...
Conducting market research: 9 comparative methods for B2B
This article on B2B market research methods completes the guide we have already published on the subject. We wanted to offer you an overview of the different techniques applicable to B2B. Market research in B2B differs substantially from that in B2C. In addition to the classic techniques (telephone survey, documentary research), some are much less known. No. 7 is particularly effective and yet rarely used for market research. If you have any questions, do not hesitate to contact our market research firm. We will...
![6 innovative solutions for contactless payment [Research]](https://www.intotheminds.com/blog/app/uploads/payment-facial-recognition-240x240.jpg)
6 innovative solutions for contactless payment [Research]
With the Covid crisis, consumers have massively opted for electronic payments over cash. Contactless payment, in particular, has benefited from a craze fueled by the fear of the virus. In addition to card payments, completely new payment methods will be democratized in the next few years and will revolutionize the way we pay for our purchases. Some of these methods are not science fiction. They have already been used for several years (facial recognition, the iris of the eye), are...
![How to increase the number of retweets [research]](https://www.intotheminds.com/blog/app/uploads/twitter_smartphone_coffee-240x240.jpg)
How to increase the number of retweets [research]
Increasing visibility on social media has become essential for any good brand that respects itself. For some of them, Twitter is a platform of choice. But with the rules of the game primarily influenced by social bots, how can you make the most of it? In particular, how can we increase the number of retweets? This is the question asked by two marketing researchers who published their results in the International Journal of Research in Marketing. This research is...
Market Research: how much does it cost?
Here is a question we are always asked: “How much does market research cost?“. And our answer is always the same: “The cost of any market research is the same as the price of a car. It can be a small city car or a Rolls-Royce, a second-hand car or a new one. It is up to you to decide”. That answer is not very satisfactory, is it? It is obvious that this is a tailor-made...
What are the differences between B2B market research and B2C market research
We have just devoted two very detailed articles to B2C market research (see here) and B2B market research (see here). Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview table that presents the methodological differences between these two types of market research. Read also Read our white paper on market research This table shows two kinds of information: You will, first of all, find the...
Market research : the combined effect of music and light in the retail sector
Sensory market research has focused mostly on the effects on consumer behavior of specific cues: light, scent, temperature, … Some of those cues are always present in a retail setting (light, temperature) and past studies have therefore investigated the effects of the variations of those cues (higher/lower temperature, more or less light) Company industry atmospherics charcateristics purpose abercrombie & fitch clothing loud music, dark light targets young customers victoria secrets clothing soothing music facilitate conversation between...
How to do market research? Phase 4: PESTEL and competition analysis
How to do market research? This is the question we’re helping you to answer with the publication of our online step-by-step guide to market research. Each of the 7 phases of our market research methodology is accompanied by a post on this blog. Today we’ll be dealing with Phase 4: the PESTEL analysis and the competition analysis. READ PHASE 4 OF OUR MARKET RESEARCH METHODOLOGY If you missed the latest episodes you can find them back...
How to do market research? Here’s our step-by-step guide that anyone can use
How to do market research? To answer that question we have spent some 6 months writing this step-by-step guide. I’d have never believed it could take some much time but finally it’s there. Find out in today’s article why we created it and how it is designed. Why did we create this market research guide? The rationale behind writing this guide was that market research methods are numerous, yet those who actually need to do market...
Synthesise the results of market research before the business plan
Discover the steps to follow to ask yourself the right questions before conducting market research and writing a business plan. You can read our initial advice on this blog and download the complete guide in .pdf format Episode #9/9 – The synthesis phase of market research is important when it comes to drafting a good business plan. What you write will be the central core of the business plan, its foundations. The effort that you put...
Market research: the 5 trends that will shape the future of retailing
Our most recent market research has identified 5 trends that will shape the future of retailing. Technology and tools to enhance decision making Innovations in visual display to make customers’ purchase decisions easier Differentiating customer experiences Collection of data at massive scale (Big Data) and their usages Use of analytics to improve profitability Case studies In today’s article we will discuss and illustrate each of those 5 market trends. This article was last updated in March...
Market analysis: what’s the future of supermarkets ?
How will supermarkets look like in 10 year from now ? Will employees be replaced by robots or won’t there just be any employees left ? While points of sales are more and more resembling an extension of online businesses with experience becoming more phygital (see an exemple here) and while showrooming is taking up, supermarkets have never changed as fast as today. Only for our subscribers: exclusive analyses and marketing advice Email address * Subscribe...
The 3 benefits of the new “Tap To Go” Ahold no-checkout supermarket
Since Amazon has launched its no-checkout Amazon Go store (see our article here), other retailers are keen on experimenting the same type of innovation. Ahold Delhaize is currently testing its “tap to go” system in a “Albert Heijn To Go” store of Zaandem where the headquarters of the group are located. Clients need to enroll first in the program and will receive an “instant payment” card equipped with NFC technology. That card is directly linked to...
Market research : evolution of food purchasing behaviors on the French market
What are the significant trends in the food market? What is consumed, and how? In this article, we return to the evolutions of this market. Discover also the prospective study that we carried out on the future of the retail sector at the time of Covid-19 and our study on the market of organic products. As we detail in our white paper on market research, you will have to rely on many complementary aspects for a...
Which market research method for a new concept, product or service ?
Recently I was approach by a large group in the hospitality industry which wanted to conduct a market research for a new concept they had in mind. This hospitality concept had been broadly sketched. What the client wanted was a market research to understand whether its idea could pick up, whether demand existed on the market for this concept. We were surprized to hear what competitors had proposed. Which market research methodology for a new concept...
Market research: all our knowledge made available in one place
Market research is often understood as doing a survey. This is not true as many other techniques and tools need to be used to get a comprehensive picture of the market. We have very often published articles on market research in the past 7 years. We did a first effort to compile all this knowledge in a series of 3 articles in January 2013 (see here part 1, part 2 and part 3). We felt the...
How to do a desk research on a market you don’t know yet (PART 2/2)
In the previous part of this article on desk research, we explained how to get a first glimpse into a market you don’t know. Today we continue with the two last steps: structure the information and verify it. Desk research step 3: analyze competitors’ offers Once you’ve gotten an overview of the market, you’re ready to go into a more analytical task : define criteria and compare competitors’ offers. The criteria will obviously depend on the...
How to do a desk research on a market you don’t know yet (PART 1/2)
Market research is especially difficult when the market you have to investigate is not known to you. Desk research is usually the technique chosen to get a first idea of what a market looks like (think about checking our series of aticles on market research secrets part 1, part 2 and part 3). Where should you start your desk research? What are the information sources at your fingertips to start your market research right? In this...
How a simple law can change market conditions
When you do a market research, it’s important to look at all the exterior factors that can change market conditions. There’s a special little tool to do this analysis consistently: it’s called the PESTEL analysis. The purpose of today’s post is to illustrate how so-called exogenous factors can change dramatically the competitive landscape. Contact IntoTheMinds market research agency Antique books market conditions changed dramatically in Italy As some of you may remember, I talked in an...
Innovation & Design Thinking: 3 secrets to generate better ideas
You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology that helps fuel creativity and pave the way to innovative ideas. The purpose of this post is certainly not to deal with the whole method here (there are excellent books and really good trainings to do...
Growth managers don’t post enough on LinkedIn
In this exclusive research, you will discover that growth managers in B2B companies are inactive on LinkedIn. The figures are startling. This is detrimental to their ability to generate leads.
Customer satisfaction: priority to reducing waiting times
Waiting time has an impact on customer satisfaction. Research published in 2023 reveals 3 specific findings that help companies understand how to manage waiting time to maximize customer satisfaction.
Shadow GPT: definition, risks, examples, statistics
The term “Shadow GPT” refers to using ChatGPT or other generative AI in a professional context without prior approval from the hierarchy. Employees unwittingly transmit potentially sensitive data to third parties by using such tools. Research shows that 30% of the employees are in this situation with security issues. Contact IntoTheMinds Survey Agency Shadow GPT: 7 statistics to remember 71% of French people know about generative AIs like OpenAI’s ChatGPT and Microsoft’s Bing. 44% of respondents use...
Expert opinion: the 4 main shortcomings of the Social Selling Index
The Social Selling Index is a score developed by the platform to improve the performance of its users. It aims to increase their awareness, establish more professional relationships, or embellish their branding. However, it has often been questioned by the most attentive network members. We contacted and talked to 4 of them to better understand the source of the problem. They detected 4 major problems with this Index: its nature, its calculation, its targeting, and its...
Lead management: definition, advantages and strategy
Among the different facets of marketing, lead management is an ideal solution to improve your conversion rate. It is based on “leads,” i.e., potential customers, thanks to 3 main fields of action. With lead management, we accumulate leads, classify them, and then we try to maintain good relationships with the most prolific ones. In the end, there are 3 advantages to this practice: better customer experience, higher productivity, and more sales. More details are available below....
Customer experience: 5 key moments to measure customer satisfaction
Measuring customer satisfaction is difficult in the digital age. Since the Covid crisis, the digital transformation has accelerated, blurring the lines of the customer experience even more. The customer experience has become so complex that it is almost impossible to identify all the touch-points between the company and its customers. In this article, we propose 5 critical stages of the customer experience where customer satisfaction can be measured. Learn more about our approach to measuring customer satisfaction Summary Getting to know...
Customer satisfaction: issues and challenges in the post-covid era
What are the challenges of customer satisfaction? Can we still build customer loyalty? This is a reasonable question to ask. Indeed, we can observe a return of transactional marketing to the detriment of relational marketing, prevalent since the 90s. With the erasure of human relationships announced by automated stores and Facebook’s metaverses, what will be left in the future to build customer loyalty? If you only have 30 seconds The increasing digitalization of our society, accelerated by the...
Amazon’s innovations have a price: human and environmental
I am a big fan of Amazon. Personally, for the customer experience that is proposed, and professionally for the innovative nature of this company. Nothing surprises me more than Amazon’s ability to launch technical revolutions like Amazon Go and the “Just Walk Out” technology. The last report on Amazon Fresh in collaboration with Olivier Delangre (CEO of Amoobi) made me think about these innovations’ human and ecological impacts. I share my thoughts in this article. What is the purpose of the Just Walk...
![Why Amazon wants to open physical retail stores [Analysis].](https://www.intotheminds.com/blog/app/uploads/amazon-logo-store-240x240.jpg){kind=logo}
Why Amazon wants to open physical retail stores [Analysis].
According to the Wall Street Journal, Amazon is about to open large physical stores in the U.S. Of course, this is not the first time that Amazon has opened “brick and mortar” stores (Amazon Go, Whole Foods, Amazon Books), but these 3,000 square meters would imply a deployment on an entirely different scale. We propose an analysis of the reasons that could push Amazon to realize this strategic investment and the expected synergies. At the end of this article,...
Amazon Salon: a 3.0 hair salon in the heart of London
Amazon Salon is the latest innovation launched by the Seattle giant. A 6th brand has been added to the already very active Amazon galaxy (see at the end of this article our video overview of the group’s different brands). The Amazon Salon hair salon opens in London in partnership with Elena Lavagni, a stylist well known to stars and VIPs. With this hyperconnected sales outlet, Amazon is trying new recipes to reconcile the online and offline worlds, a...
What are the different types of focus groups?
It is a fact today that focus groups are probably THE most well-known market research technique. Several types of focus groups exist, which we will present to you in today’s article. This will also be an opportunity to advise the best kind of focus group to use depending on the context. Summary Introduction The different types of focus groups Two-way focus groups Dual-moderator focus groups Dueling-moderator focus groups Respondent-moderator focus groups Focus groups with clients Mini focus groups Creativity...
Retail: Levita’s levitation of objects in the shop window
Always looking for new trends in the retail world, this year we returned to interactive window displays, which are increasingly used by brands to differentiate themselves from their competitors and offer a unique experience to their customers and attract shoppers. Today, two magicians (Clément Kerstenne and Philippe Bougard) put their tricks in-store and create shop windows that levitate objects. Philippe and Clément tell us about this experience. A few words about Levita In 2018, Clément Kerstenne...
![What do customers expect from downtown stores? [Survey]](https://www.intotheminds.com/blog/app/uploads/retail-shopping-covid19-60x60.jpg)
![Colruyt champion of price changes [Research]](https://www.intotheminds.com/blog/app/uploads/pricing-60x60.jpg)
![In-store digital: customers want efficiency [Survey]](https://www.intotheminds.com/blog/app/uploads/flagship-store-lacoste-paris-champs-elysees-14-60x60.jpg)
