Marketing, customer satisfaction and loyalty
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Here’s how those 3 artists fueled their creativity
Sep30

Here’s how those 3 artists fueled their creativity

The process of creation is mysterious. The innovation process is equally so. Even if processes (Design Thinking, for example) try to channel and promote innovation, it is in the field in which creation is central: Art. The act of creation, this mysterious genesis of the Idea, has always fascinated me. As I explained in an article published this year, I firmly believe that the original act of creation is man’s own; this ability...

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CaixaBank: ATMs integrating facial recognition
Apr19

CaixaBank: ATMs integrating facial recognition

Facial recognition is becoming a part of our daily lives increasingly, especially with phones that are unlocked by detecting the characteristics of our faces through artificial intelligence programs. In this field, CaixaBank is innovating by integrating facial recognition into its ATMs. Summary Withdrawing money without a PIN code Facial recognition, biometric technology Withdrawing money without a PIN code The purpose of using facial...

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Find & Order turns ‘Picking’ into child’s play
Apr08

Find & Order turns ‘Picking’ into child’s play

We have interviewed Arthur Guelton, co-founder of Find & Order, an indoor guidance solution for retail and supply chain businesses. In this article, we return to the creation and characteristics of this pioneering application. Summary Find & Order at a glance The genesis of the idea Technology used How and where it’s used The future and key figures The service offered by Find & Order Find & Order is a 3D mapping...

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Smart bottles, from health to marketing
Mar29

Smart bottles, from health to marketing

Objects connected to a Network are becoming more and more common in our daily lives. In this article, we will discuss some initiatives concerning smart bottles. Summary Drink more water thanks to smart bottles. Marketing and communication resources. How far can we go? Healthy smart bottles encourage their users to drink more Two significant points stand out when we talk about smart bottles. On the one hand, more and more smart bottles...

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Technology and artificial intelligence in retail
Mar27

Technology and artificial intelligence in retail

We have recently talked about the role of artificial intelligence in games and the arts, but what about retail? Following our conference on the impact of artificial intelligence in the media, retail and insurance sectors, we return in this article to innovative initiatives taken by retailers to optimise their performance, in particular, those made by Casino in their hypermarket in Pessac, which serves as a laboratory to test these in...

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Artificial intelligence: partner or substitute for the performing arts?
Mar20

Artificial intelligence: partner or substitute for the performing arts?

Many platforms already use artificial intelligence to make personalised recommendations to their users – such as Netflix, Spotify, or the start-up Le Styliste recently discussed on this blog. Today, however, AIs are no longer merely analysing and suggesting but are also used to create and assist in the creation of artistic content. After having dealt with the superiority of artificial intelligence over man in games, in this...

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Artificial intelligence: a new opponent of reference in the gaming world
Mar06

Artificial intelligence: a new opponent of reference in the gaming world

Artificial intelligence, algorithms, are now an integral part of our daily lives. They play a role in various fields, which do not always have an obvious link with IT. Indeed, artificial intelligence (AI) is applied in many areas such as robotics, but also games, music, art, health, and many other domains. This article launches our brand-new series on the multiple facets of artificial intelligence by detailing its integration into our...

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Innovation & Design Thinking: 3 secrets to generate better ideas
Jan19

Innovation & Design Thinking: 3 secrets to generate better ideas

You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology that helps fuel creativity and pave the way to innovative ideas. The purpose of this post is certainly not to deal with the whole method here (there are excellent books and really good trainings to do that) but to deal...

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Let’s start the new year with LOVE
Jan05

Let’s start the new year with LOVE

Rather than writing a long post to make a recap of 2014 (which we will nevertheless do later), we wanted to start this new year of blogging with a simple marketing idea to inspire you. My colleague Liliana let me discover this idea in December and I kept it aside for this first post of the year. This is a very creative, impacting yet unexpensive marketing idea that was implemented in Japan. Please allow me, in the name of the...

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BestPopUpStores.com : weekly progress report #3
Oct01

BestPopUpStores.com : weekly progress report #3

Here’s already our third update on our new not-for-profit initiative to give consumers a better overview of pop-up shops and pop-up stores in their neighborhood. Find the first two updates here and there. The routine is ongoing for the interactive map but Google Map is perhaps not the right tool. Last week Liliana and I analyzed the time required to update the interactive map (which you’ll find below by the way). We found out that it...

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Innovations in the postal sector. Episode 6: let’s go digital
Apr04

Innovations in the postal sector. Episode 6: let’s go digital

We went through many different innovations during the last weeks. Some of them were centered around postal services, other were completely new but took advantage of the cost structure in place. The challenge is incredible for postal operators. If they want to survive they have no other choice than to innovate widely. In this last episode we explore the digitization trend. Postal operators have long understood that the need for paper...

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Innovation in the postal sector. Episode 5 : automatic lockers
Mar28

Innovation in the postal sector. Episode 5 : automatic lockers

Here’s already the fifth episode of our series (read here episodes 1, 2, 3, and 4) on innovation in the postal sector. The postal sector is one of the most innovative and adapts constantly to new or emerging consumers behaviors. Automatic lockers is one very successful example. Episode 5: automatic lockers to better match customers’ needs and behaviors A widespread solution in Europe As you will read from the section below,...

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Innovations in the postal sector. Episode 4: returning online purchased goods
Mar26

Innovations in the postal sector. Episode 4: returning online purchased goods

One crucial challenge of e-commerce today is to manage the offline part, i.e. the delivery. Yet, not all customers order right from the first time; nor are they protected from malfunctions, defects, and the like. Getting returns right (and free-of-charge) has become a must for e-tailers as this impacts the overall customer experience. Read here the fourth episode of our series on innovation in the postal sector (you can access past...

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Innovations in the postal sector. Episode 3: new delivery options
Mar21

Innovations in the postal sector. Episode 3: new delivery options

Here is episode 3 already of our series on innovations launched by postal operators. You can access the first episodes of the series here (episode 1, episode 2). The innovation we’ll be dealing with today is driven by societal and behavioral changes. E-commerce rise can’t be stopped anymore. We are about to witness some dramatic changes industry-wide and the supply-chain providers will be put under pressure for the next decade to...

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Innovations in the postal sector. Episode 2: insurance services
Mar17

Innovations in the postal sector. Episode 2: insurance services

We continue today our series of innovative services in the postal sector (read here episode 1) with a very interesting initiative of French postal operator La Poste. Not sure this one will be successful as it faces already some resistance. Episode 2: insurance   Insurance services in the postal sector La Poste is about to test a new project with Polyexpert to equip postmen with smartphones so that they can photograph damages in...

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Innovations in the postal sector. Episode 1: 3D printing
Mar12

Innovations in the postal sector. Episode 1: 3D printing

As announced in our post last week, time has come to give you a comprehensive view of innovations in the postal sector. Some innovative services may be known to you already (depeneding on where you live and how innovative your postal operator is). Most of them will however surprise you (at least we hope so) and will show you the undergoing revolution in terms of business models and revenue creation. As we explained in our previous...

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Innovations in the postal sector: business models revamped
Mar05

Innovations in the postal sector: business models revamped

The postal industry is unique. Its original business model is threatened and the industry is forced to reinvent itself. What can be observed there in terms of innovation is just unique. I met with Delphine Desgurse in Venice in late January where we use to attend the same marketing conference. Delphine is the vice-president of La Poste, in charge of innovation. Like two years ago she headed a very interesting and inspiring...

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The innovation strategy of Edenred to conquer new markets
Feb24

The innovation strategy of Edenred to conquer new markets

At the International Marketing Trends Conference in Venice, Damien Joannes of Edenred explained the strategy of his group to diversify its activities and conquer market shares. The key seemed to be in proposing services tailored to evolving needs of businesses. The story starts with the Ticket Restaurant The story started in 1962 with the invention of the ticket restaurant in France. From 1976 until a period of geographical expansion...

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Will Boco revamp the food-served-over-the-counter sector?
Jun03

Will Boco revamp the food-served-over-the-counter sector?

BOCO is one food-served-over-the-counter concept that is currently attracting a lot of attention in Paris. Launched by the Ferniot brothers (Simon is a business guy who has sold his latest food complement company; Vincent is a well-known journalist and TV guy), BOCO was first started in a corner street of Avenue de l’Opera in Paris. I met with Simon Ferniot on a Saturday to discuss the genesis of their business idea, their future...

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How design can help increase your revenues
Dec17

How design can help increase your revenues

The Paris Chamber of Commerce organized this year a contest dedicated to the best design initiatives in retail environments. As we explained in an earlier post we started taking appointments and visiting as many stores as possible that applied (even if they didn’t win a prize). We started our tour with one of the winners, a dry cleaner called “H20”. We met with Bruno Benizri, the founder of the company who, in the meantime, opened...

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Product display: Hublot innovates once again
Dec07

Product display: Hublot innovates once again

Hublot is really an innovation champion and it translates not only in the products but also in the way they are displayed. We already reported on in-store techniques that they use (see video) below.       This time their store of Place Vendome got also a display innovation that was visible from the outside. Have a look below … Hublot store window in November in Paris from Into The Minds on...

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A fine example of vertical integration
Dec03

A fine example of vertical integration

Vertical integration has become pretty rare nowadays. Perceived as a source of additional risks, vertical integration is rarely embraced as a competitive advantage. Yet, it can be a powerful differentiator and a source of innovation as the example of Daregal shows. Daregal is a 240-employee SME in the frozen food sector. It started with dried aromatic herbs before expanding in frozen aromatic herb, a natural process-dependent...

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When innovation fuels other parties’ innovation potential
Nov23

When innovation fuels other parties’ innovation potential

When innovation fuels other parties’ innovation potential   I met at the SIAL 2012 fair with Emmanuelle Bernhardt, the marketing responsible of Groix et Nature, a company based in Groix (Brittany) which specializes in canned sea-food. As many SMEs in the sector, Groix et Nature claims a local positioning, sourcing exclusively local products and branding their geographical origin. This is a common strategy among SMEs and a...

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Andresy bets on customer experience … in the marmalades business
Nov12

Andresy bets on customer experience … in the marmalades business

I met at SIAL 2012 with Laure Cassan, the energetic CEO of Andresy Confitures, a 50-employee family SME located east of Paris. Laure was kind enough to give me an overview of her products, one of which had been awarded a SIAL innovation prize. I was especially interested in the gourmet marmelades that were launched under the brand “instants gourmands” (“gourmet moments”). In this product category consumers are used to shop by taste...

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Innovation is a remix
Nov02

Innovation is a remix

A while ago we were writing about recombination and innovation. We explained that innovation was not only breakthrough invention but resulted most of time from value-added recombination. In a series of 4 videos Kirby Ferguson dealt with this topic and shows how one contribution can fuel inspiration and innovation. Although all 4 videos are fascinating, the one which we prefer at IntoTheMinds is #3. Friday should be the perfect day to...

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Innovation at its best at SIAL 2012 food and drink fair
Oct31

Innovation at its best at SIAL 2012 food and drink fair

As every two years we visited the SIAL 2012, which took place in Paris from Oct 21st until Oct 25th, the largest fair for professionals in the food and drink industry. With almost 6000 exhibitors this fair is one of (if not the) largest in the world and obviously one day was not enough to visit everything. We are to strictly keep our deadlines and made prior arrangements with all companies which were awarded a SIAL innovation prize....

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How to fuel creativity and break pattern
Oct29

How to fuel creativity and break pattern

Creativity has always been a little been mysterious. Does it mean that it can’t be structured. In his video Scott Schenone details how he breaks patterns and “forces” creativity. “How do you get a carrot ready to eat?” is the starting point of the innovation process in this video. Schenone brings us through problem statement, pattern breaking methods, fastfail prototyping to eventually come up with a new object. Although the example...

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Air Cork: the story of an inventor who became an entrepreneur
Oct26

Air Cork: the story of an inventor who became an entrepreneur

Beautiful stories need to be known. So is the story of Eric Corti, tne inventor of Air Cork. Eric presented his already well-developped concept of wine preserver in ABS show “The Shark Tank”. He turned down a $1m offer to buy his idea and decided to launch it by himself and embrace the entrepreneurship path. This was probably a difficult decision but the challenge was worth it. It was worth the challenge because Air Cork...

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Meeting with a genius: Enric Ruiz Geli
Oct19

Meeting with a genius: Enric Ruiz Geli

Sometimes you meet up with people that can inspire you for the rest of your life. This happened to me when I met Enric Ruiz Geli, the architect of the MEDIA ICT building in Barcelona 2 weeks ago. I’ll not recount Enric’s life here (you can find enough about him on the internet); in a nutshell Enric won in 2011 the award for the world’s best building and he set up the office of his company, called Cloud 9, in this very building.   When...

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How design can enhance business innovation
Oct15

How design can enhance business innovation

I spent 4 days in Barcelona in a workshop at ESADE business school practicing techniques used by designers to create. And the least I can say is that those techniques DO help make a difference in business. Let me explain you why. The workshop was organized by the ESADE business school together with the Art Center College of Design in Pasadena, California. The goal was to create new businesses from scratch using the very techniques...

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From ready-to-eat to ready-to-prepare, a new product experience
Jun18

From ready-to-eat to ready-to-prepare, a new product experience

An important aspect of the work of a marketing agency is that we must detect, track and follow nascent trends in a broad range of industries. This knowledge is required by our clients who expects from us that we have deep knowledge in as many sectors as possible, so that they can benefit from innovating concept and future trends across industries. We track these trends through qualitative analyses, through following up many different...

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Where the hell is innovation?
Jun11

Where the hell is innovation?

M6 recently broadcasted a program focused on inventors; it’s simply called “The Inventor” and can be seen as a sort of contest where you come to pitch your idea in front of a jury. A Belgian inventor, Celestin de Wergifosse, presented his invention which is basically a little trailer with solar panels, two dynamos and a petrol engine, which aims at producing electricity everywhere where it’s not readily...

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Has Delhaize already given up?
May24

Has Delhaize already given up?

We reported a few weeks ago about the innovation launched by Delhaize in Brussels to allow consumers to shop “virtually”. The “Cube”, as it is called, had been installed in the Central Station in Brussels and we were were skeptical about its chances of success because it was a mere copy of an innovation launched in South Korea where the context and the literacy of the consumer with mobile phones are totally...

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Stores’ windows are more and more interactive
May21

Stores’ windows are more and more interactive

Consumers are likely to interact physically with stores’ windows in the near future. I’ve noticed several examples over the last few weeks and I’d like to share them with you in my next posts. Let’s start with the first example I saw in Paris, more precisely in Rue Saint-Honoré which is well known for being home of luxury stores, ranging from watches to jewels through clothes and bags. Chronopassion is one of...

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Lytro will fail and go bankrupt, unless …
May02

Lytro will fail and go bankrupt, unless …

Do you know Lytro ? Most probably not. The technology behind this new product is still in its infancy and distribution of the product has remained confidential. Yet it is a disruptive technology. What is Lytro ? There is a very good explanation on the science behind Lytro on their website. Let me nevertheless explain the product with my own words. Until now you were taking 2D pictures; zooming in, zooming out, focusing on one point...

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Delhaize launches virtual shopping innovation in Brussels
Apr13

Delhaize launches virtual shopping innovation in Brussels

Tesco started it in South Korea in 2010; Delhaize is doing it now in Brussels. Four boards depicting 300 products were set up last week in Brussels Central Station, allowing travelers to order products with their smartphone. Each product picture is accompanied with a barcode and Delhaize mobile app allows the shopper to scan and get the products prepared for delivery at his/her favorite Delhaize supermarket. Home Plus (Tesco) was the...

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