Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Marketing strategy. The subscription business model is changing radically.
Sep11

Marketing strategy. The subscription business model is changing radically.

One more step towards consumerism. We are continually dematerialising property, and this time it is Nike that has gone one step further by offering a subscription for trainers. The Nike Adventure Club, currently reserved to the United States for children aged 2 to 10, provides subscription packages of up to $50 per month and allows you to receive up to 12 pairs of trainers per year with promotional materials such as brochures,...

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Nike Adventure Club: shoes by subscription
Aug26

Nike Adventure Club: shoes by subscription

Nike has just launched the Nike Adventure Club, a system that allows children to receive up to 12 pairs of trainers per year. The system operates on a subscription basis. That’ s right: by subscription! The business model is innovative, and in this article, we analyse Nike’s marketing strategy and the background of this business model. What is the Nike Adventure Club? This is a “club” reserved for children aged...

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Soon Soon Soon and IntoTheMinds partner to detect and implement marketing trends
Mar27

Soon Soon Soon and IntoTheMinds partner to detect and implement marketing trends

Soon Soon Soon (Paris) and IntoTheMinds (Brussels) have decided to enter in a partnership to offer companies a complete service ranging from the detection of marketing trends to their implementation.   Soon Soon Soon gained renown in the detection of emerging consumer trends around the world. With its unique business model and network of 1500 people, a global monitoring is carried around the world to detect weak signals and...

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Essential business tools for startups : 99€ training in Brussels on 29 November
Oct27

Essential business tools for startups : 99€ training in Brussels on 29 November

Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your venture. If you want to register, just follow this link and fill in the online form. Practical details on the workshops Price : 99€ early bid (if you register before November 15), 199€ otherwise Price includes lunch and coffee Venue :...

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Future idea ? Coaching videos on market research
Oct22

Future idea ? Coaching videos on market research

Let me reveal you a private part of my life : on Sunday evening I usually iron my shirts while watching videos in streaming. I usually watch French broadcasts like Envoye Special (on France 2) or Capital (on M6). I chose the first one to accompany my ironing session last Sunday and watch the video below. The first part of it is dedicated to a French entrepreneur who became of professional real-estate investor. However he didn’t chose...

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Quality improvement through reengineering of business processes
Oct08

Quality improvement through reengineering of business processes

We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS processes across several divisions, reengineering them into something “lean” and improving the quality of the output. A big challenge given the complexity of those financial processes and the variety of people involved. Most assignments of this...

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BestPopUpStores.com : weekly progress report #3
Oct01

BestPopUpStores.com : weekly progress report #3

Here’s already our third update on our new not-for-profit initiative to give consumers a better overview of pop-up shops and pop-up stores in their neighborhood. Find the first two updates here and there. The routine is ongoing for the interactive map but Google Map is perhaps not the right tool. Last week Liliana and I analyzed the time required to update the interactive map (which you’ll find below by the way). We found out that it...

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Selling consulting services : how to cope with intangibility
Sep22

Selling consulting services : how to cope with intangibility

All our clients in the last 10 years have something in common : a difficult relationship with intangibility. Customers buying a market research, unless they understand what the difficulties of a doing qualitative and quantitative research are, usually hardly understand what they are paying for. Value = tangible ? The problem with marketing consulting and with consulting in general, is that the deliverables are usually slides. In other...

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Summer is finished : we resume our publications
Sep08

Summer is finished : we resume our publications

As of today we’ll resume our normal publication frequency. You can expect to read our analysis every Monday, Wednesday and Friday from 6am. As usual we will cover the topics we love : marketing in general; market research techniques and how to satisfy customers in particular. Loyalty will also remain one of the central topic of this blog. In terms of sectors we’ll try to cover less retail news than before (see further below for some...

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A call for a revolution in customers – firms relationships
Mar24

A call for a revolution in customers – firms relationships

You may remember the post published two ago about managing expectations to increase customer satisfaction. In that post I also mentioned a recent negative experience with Coolblue. The guys at Coolblue proved once again their professionalism by handling the complaint perfectly and actually increasing my loyalty even more. Here is how. The complaint handling paradox It’s probably been mentioned already here but I can’t repeat it...

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These business cards are amazing
Feb26

These business cards are amazing

Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular emotion, some of them have remained in my collection as my all-time favorites. Let’s have a look at them …. For privacy reasons I blurred the contact details. However to respect copyrights you’ll find the hyperlinks to the companies....

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Stop asking a NDA when asking an offer for a market research
Feb03

Stop asking a NDA when asking an offer for a market research

We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always refuse to do it. Not sure the info you’re about to reveal is worth an NDA The most common situation is that of would-be entrepreneurs who are sure they have found a 1-billion $ gap in the market. They are so sure of it that they want to...

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