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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Market research in Switzerland: IntoTheMinds is here to help
By Pierre-Nicolas Schwab •
Our market research agency conducts market research in Switzerland and internationally. We have therefore acquired extensive experience with the specific characteristics of the Swiss market. These characteristics make primary data collection more complex. However, access to secondary sources is also…
Magnum’s marketing strategy decoded: 35 years of glamour and innovation
By Pierre-Nicolas Schwab •
Magnum’s marketing strategy has stood the test of time thanks to a strong brand identity and a commitment to constant innovation. In this article, we analyse 35 years of Magnum marketing and provide you with the latest figures.
Market research in Luxembourg: we’re here to help
By Pierre-Nicolas Schwab •
We have been conducting market research in Luxembourg for over 20 years and are pleased to share our TOP 10 best data sources with you.
Heatwave: Analysis of its Effects on the Economy
By Pierre-Nicolas Schwab •
Heatwaves have economic effects that have been quantified at 0.6% of GDP. The effects vary depending on the country, and Europe is particularly affected. In this article, we analyze the situation using the most recent data.
Il vaut mieux savoir tout chercher que chercher à tout savoir.