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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab •
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Lead Qualification: 4 Signs That Indicate a Prospect Will Never Sign
By Pierre-Nicolas Schwab •
48.6% of our prospects never get back to us after receiving a quote. This isn’t a particularly high percentage, but it makes me wonder about the signs that help distinguish a good prospect from a bad one.
Chocolate Market: What are the prospects after the drop in cocoa prices?
By Pierre-Nicolas Schwab •
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
Il vaut mieux savoir tout chercher que chercher à tout savoir.