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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Lead Qualification: 4 Signs That Indicate a Prospect Will Never Sign
By Pierre-Nicolas Schwab •
48.6% of our prospects never get back to us after receiving a quote. This isn’t a particularly high percentage, but it makes me wonder about the signs that help distinguish a good prospect from a bad one.
Chocolate Market: What are the prospects after the drop in cocoa prices?
By Pierre-Nicolas Schwab •
In this analysis, we comprehensively examine the chocolate market, its developments, innovations, and trends, and we consider its prospects to 2035. This analysis is based on the latest available data, including data collected by our firm through various quantitative studies (surveys).
Online Surveys: What Factors Influence Participation?
By Pierre-Nicolas Schwab •
I analyzed 50 scientific studies and in this article, I explain the 15 factors that most influence participation in an online survey. 10 have a positive effect and 5 have a negative effect.
Il vaut mieux savoir tout chercher que chercher à tout savoir.