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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Online Surveys: What Factors Influence Participation?
By Pierre-Nicolas Schwab •
I analyzed 50 scientific studies and in this article, I explain the 15 factors that most influence participation in an online survey. 10 have a positive effect and 5 have a negative effect.
Coffee Market: Analysis and Outlook
By Pierre-Nicolas Schwab •
For many of us, coffee is a daily ritual and a constant companion throughout the day. It is also a market that has weathered successive crises and is seeing consumption habits diversify. In this analysis, we provide a comprehensive overview based on the latest available figures.
Running Market: Analysis of Exceptional Growth
By Pierre-Nicolas Schwab •
Running has become the sport of the moment. Everyone is getting into it, especially Gen Z and women. This market, once a niche one, has become highly sought after by mainstream brands as well as specialized players. In this article, we analyze this market and its evolution.
The Spirits Market: What Does the Future Hold When Alcohol Becomes “Last Year’s News”?
By Pierre-Nicolas Schwab •
An analysis of the latest figures on the spirits market highlights the challenges facing this sector. In this article, we identify four areas of innovation for companies operating in this market.
Il vaut mieux savoir tout chercher que chercher à tout savoir.