IntoTheMinds is a market research firm based in France (Paris) and Belgium (Brussels). We conduct market research across Europe, for all business sectors, in both B2B and B2C contexts.
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The services of our market research firm
- Methods used: qualitative research, quantitative techniques, B2C and B2B surveys, big data analysis
- Covered areas: worldwide for B2C; Europe and Americas for B2B
- Budget: from €5000 excl. VAT
- Study duration: from a few days for quantitative studies to several months for multi-approach studies
- Quote: within 48h (immediate estimate by calling us at +33 1 88 32 73 44 or +32 2 347 45 86)
- Subsidies: available in Belgium up to 60%
Why conduct a market research?
It has been proven repeatedly that the absence of market research significantly increases the risk of failure. Up to 60% of failures could be avoided if market research were conducted beforehand.
Use cases are numerous:
- launch of a new company
- search for new markets
- development of new products
Whatever your situation, we have a solution. All our market research projects are tailor-made.
As a small business ourselves, we understand your needs better than anyone and remain pragmatic and realistic. That’s why we’ll never propose an unrealistic action plan or a complicated “factory” solution.
Project process
- Before we can provide a quote, we schedule a meeting to fully understand your business needs.
- Based on the scoping meeting, we propose the most suitable methodology for your goals and budget. A detailed quote of 20 to 30 pages, specifically prepared for you, is then shared. If you accept it, it becomes the foundation of our mission.
- The first step is the kick-off meeting, during which we align on the methodology, timeline, and responsibilities of each party. At the end of this meeting, a written document is sent to all stakeholders. A consultant is assigned to your project and supervised by a manager, who becomes your single point of contact.
- The agreed methodology is implemented.
- Interim meetings are held to keep you informed of progress.
- We proactively send progress updates every two weeks at most and inform you of any potential difficulties.
- There are four deliverables:
- anonymised raw data
- data processed in our tools (e.g. PowerBI for quantitative data)
- a report in the format of your choice (PowerPoint, Word, ...)
- a workshop where we present the results. You then have the opportunity to ask any questions, and we answer them live whenever possible, directly based on the collected data.
How much does a market research cost?
Although each market research project is tailor-made, we spend on average 20 working days (spread over 2 months) per study. Entry-level prices start at €5000 excl. VAT for a customer satisfaction survey or a brand awareness survey. For our qualitative market research, prices start at €8000 excl. VAT. In some cases, subsidies of up to 60% are available, and we take care of all the paperwork for you. We do not begin the study until we have guaranteed that you will receive the subsidies.
We are able to give you a precise price range from the first phone call. A contractual offer is usually sent to you within 48 hours of the first meeting.
Contact us to find out the budget for your market research
What methodological approaches do we offer?
As a market research firm, IntoTheMinds offers a range of complementary techniques to meet all needs.
- Qualitative techniques: qualitative interviews, focus groups, observations, ethnography, semantic analysis.
- Quantitative techniques: online surveys, telephone surveys, statistical analyses (panel of 30,000 respondents for B2B studies, and over one million for B2C)
- Statistical analyses: business intelligence, data mining, behavior modeling, data visualization
We are recognized for the rigor of our work, inspired by our founder, who holds a PhD in marketing and is a specialist in customer satisfaction.
We are also the only market research firm offering services in Big Data and behavioral statistical modeling.
Contact our firm for your market research
Client testimonials
Beatrice Böhm, Marketing & Communication Manager, Reverse.
"IntoTheMinds carried out several market research projects for Reverse. After a qualitative study on the French market, they conducted two B2B quantitative studies on HR practices in French companies. The IntoTheMinds team was very helpful and provided results and recommendations quickly and at a very competitive budget.
We are very satisfied with our collaboration with IntoTheMinds and highly recommend their services."
Christophe Hureaux, Managing Director, Wittamer et Co. SA
"When acquiring an iconic pastry brand, I wanted to revitalize the offering and expand the sales network. It seemed essential to have a detailed analysis before undertaking the strategic investments required for this relaunch. The qualitative and quantitative studies carried out by IntoTheMinds have become our reference guides. Moreover, the teams respected the deadlines. I therefore highly recommend IntoTheMinds for the quality of their market research, the relevance of their marketing advice, and the rigor of their methodology within controlled budgets and timelines."
"United Caps has been working with IntoTheMinds since 2017. Their teams have carried out several market research projects for us in Europe and Asia. We appreciate IntoTheMinds’ ability to find solutions for every project, even the most complex. The teams combine their expertise with great flexibility and creativity to always find the smartest approach in collaboration with us.
I strongly recommend IntoTheMinds’ services as a partner for market research and consumer insights."
Julien PUEL, GIS Manager, CCI Nice Côte d’Azur
"IntoTheMinds supported the Nice Côte d’Azur Chamber of Commerce and Industry as part of a European project. The team perfectly adapted to the challenges encountered (health crisis, climate events affecting the study area) in addition to those inherent in such a large cross-border project.
Thank you again for your work, your adaptability, and your contributions to the success of our project."
Examples of market research carried out by IntoTheMinds
Below are some examples of market research projects conducted for clients in recent months.
Factorial (Spain, France, Germany): Quantitative study (panel survey) of 2900 HR managers and CEOs in 10 countries. The study aimed to understand how recruitment practices had evolved in a tight labor market. It was followed by the creation of white papers and press conferences in 5 countries to present the results.
Reverse (France, Italy): Qualitative study followed by two surveys prior to Reverse’s expansion in France. The qualitative phase focused on companies’ needs in recruitment support. The two subsequent surveys provided insights into HR practices in the context of the “war for talent”. Some results were made public and are available here. The testimonial from Béatrice Böhm, Marketing and Communication Manager, can be found above.
Deloitte (Belgium): Quantitative market study to evaluate B2C customer expectations regarding connected insurance. We used our representative panel of the Belgian population (1000 respondents).
GEB (France): Qualitative market research as part of GEB’s international expansion.
GEB is a French company specialized in plumbing and heating supplies. We conducted qualitative research through semi-structured interviews. This helped map the customer journey, identify product influencers, and define market entry points.
Hub.Brussels (Belgium): Hub.Brussels is the official agency supporting entrepreneurship in Brussels. We conducted two major market research studies for them in 2022–2023. The first aimed to validate a platform testing project for entrepreneurs. The second explored the impact of the energy crisis on businesses.
Aareon (France): Aareon asked IntoTheMinds to carry out a market study on the adoption of a digital service for social housing managers in Germany. The project included a qualitative B2B study (15 semi-structured interviews) followed by an online survey with 1000 end-users representative of the target population.
United Caps (Luxembourg): IntoTheMinds has been United Caps’ preferred partner since 2017 for market research. We use both qualitative methods (interviews, non-participant observations) and online surveys (in Europe and Asia) to support the client in their strategic decisions. See the testimonial from Astrid Hoffmann Leist, Director of Marketing, further down the page.
Wittamer (Belgium): Wittamer is a legendary Belgian pastry brand. The brand and its stores were acquired by three investors in 2021. As part of this acquisition, IntoTheMinds conducted a market study to assess the brand’s potential, key satisfaction drivers, and future store locations. Both qualitative and quantitative methods were used.
See the testimonial from CEO Christophe Hureaux above.