Your data is valuable, and it has never been more important to use it to better understand your customers and support your growth. Our data mining and business intelligence consultants will offer you pragmatic solutions to make your data speak for itself. For companies who wish to learn how to use their data, we also offer half-day training courses.
Our “data” services at a glance
- Services offered: statistical analysis, data mining, data cleaning, data visualisation, architecture consulting, RGPD compliance, consumer behaviour predictions
- Applications: churn prediction, segmentation, value analysis, profitability analysis, dashboarding
- Budget: from 2500€ excl. VAT
- Tools used: Tableau, R, SAS, Power BI, Timi, Anatella
- Quote: in less than a week
Understand clients before interpreting data
It is not enough to be a good statistician. Behavioural skills are essential to avoid having the data wrongly interpreted.
Our expertise in qualitative marketing pushes us to first understand customer behaviour before analysing the data. This way, we make sure that we do not present you with meaningless results.
Data Mining Techniques and Tools
While some large companies have data mining tools integrated into their CRM or ERP, most companies (especially SMEs) do not have such tools at their disposal. We have carried out many data mining and business intelligence missions in SMEs and VSEs and in this case, we use our own tools. For example, we use “Tableau” software, which allows us to quickly and free of charge view your data, segment them and guide the analysis.
We also take care of capturing new data sources to complete your database. In the past, we have enriched some customers’ data with data from cameras, security gates, cash registers, social media. Whatever your problem is, we are ready to discuss it with you and find the appropriate solution.
Among our recent missions we have modelled the behaviour of the clients of a French bank, visualising social data for a large company active in the media.
Data analysis can be carried out in a very statistical and theoretical way. We prefer a down-to-earth, pragmatic approach, in line with the way SMEs and VSEs operate.
We always focus on results that make sense, are understandable and in line with your business. Do not rely on us to offer you incomprehensible equations without added value.
We will only be satisfied when our situation analysis allows you to better understand your customers and generate more revenue.