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Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
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Panini: A Marketing Strategy That Adapts to the Times
By Pierre-Nicolas Schwab •
In this article, I examine Panini's marketing strategy and analyze its evolution over the past few years. Panini has successfully modernized, reached new target audiences, and ensured the long-term viability of its business, which was launched in 1961.
Groupe Action: analysis of strategy based on exceptional growth
By Pierre-Nicolas Schwab •
Action stores are everywhere and are gaining market share throughout Europe. In this article, I examine the reasons for this success and project into the future of this "low-cost" model.
Specifications for an External Market Study: The Complete Guide
By Pierre-Nicolas Schwab •
Less than 20% of the quote requests we receive include specifications. I've analyzed hundreds of market research specifications and share my recommendations in this article.
Shoplifting: Anti-theft technologies are becoming increasingly popular
By Pierre-Nicolas Schwab •
Shoplifting has become a major problem for retailers. Increasingly sophisticated technological solutions are available on the market. Here's an overview.
Il vaut mieux savoir tout chercher que chercher à tout savoir.