The best marketing and market study newsletter
In your inbox, every week.
Receive our weekly newsletter
Every week, Pierre-Nicolas Schwab, his team and influential experts sharply analyze the latest developments in the field of market research, marketing, and new media.
Want to keep up with market research news? Register with the following form.
While you wait for our next newsletter, you will surely find what you're looking for on the following links :
Marketing mix: analysis of the cosmetics brand Lush
By Pierre-Nicolas Schwab •
I love the Lush cosmetics brand. It's an example of good marketing management. The brand has grown thanks to a very innovative marketing strategy, which I analyze using the 7Ps marketing mix model.
Guerrilla Marketing: Definition, Types, Examples, and Measured Results
By Pierre-Nicolas Schwab •
Guerrilla marketing refers to an advertising strategy based on unconventional methods, limited budgets, and a strong surprise effect to promote a product or service. Coined in 1984 by Jay Conrad Levinson, this type of marketing was initially designed for small…
Tipping: becoming widespread when paying by card and consumer fatigue
By Pierre-Nicolas Schwab •
The practice of requesting a tip when paying by card is becoming widespread. Our exclusive study reveals that consumers are increasingly fed up with this practice and that the consequences for retailers are significant.
The Effect of Reminders on Online Survey Participation
By Pierre-Nicolas Schwab •
In this comprehensive guide, I have synthesized the results of about fifty academic sources on the effect of reminders on online survey participation. You won't find a more complete guide on the web.
Il vaut mieux savoir tout chercher que chercher à tout savoir.