Marketing, customer satisfaction and loyalty
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I tested the Fiat Metaverse Store

I tested the Fiat Metaverse Store

I never really believed in the advent of the metaverse. I always thought it was a gimmick. So, when I heard about Fiat’s metaverse (the “Fiat Metaverse Store”), I wanted to try it. It’s a virtual environment where you can interact live with a sales advisor (a “product genius”). Augmented reality is used to show you the car from every angle. The interactions organized through the Fiat Metaverse Store last 40 minutes, and the decision-making process takes an average of...

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