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Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Do we do theoretical marketing?
Feb19

Do we do theoretical marketing?

I was asking the other day a client’s employee what he thought of the intermediary presentation we gave a few days before . He said he liked it very much because it had brought a fresh new perspective on how the business was understood. He added that a theoretical and scientific viewpoint was very useful. I must admit I was surprised and a little bit disappointed to hear that IntoTheMinds’ contribution was seen as...

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The value of PhD for the Boston Consulting Group

I had a meeting at the Boston Consulting Group (BCG) a few weeks ago and after a research seminar I had with other researchers in Brussels, I started thinking about this again. The purpose of this post is to reflect with you about the value of consulting and the depth and richness of consulting work. In this particular meeting at BCG in Brussels, the partner (Filiep Deforche) explained how interested BCG is in PhD researchers because...

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Relationship marketing again and again
Aug16

Relationship marketing again and again

Being on holiday has also some negative aspects. I’m reading more than usual and the more I read the more I’m getting fed up with relationship marketing. Customers relationships here, customers relationships there; it sounds like if those two words would be able to solve all firms’ problems. Software editors have understood that relationship marketing was at least a good solution for them … to make a lot of money. Enter...

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free marketing and strategy audits for startups on June, 17th and 24th

We love SMEs and entrepreneurs and do think we have a role to play in helping them grow and sustain their businesses. That’s why we will be organizing two afternoons of free 1-hour consultations on June, 17th and 24th. Startups are invited to reserve a 1-hour slot and come with their marketing-, strategy- or sales-related problems. Our consultants will review the situation and provide free-of-charge advices. Meetings will be...

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IntoTheMinds will participate to the 2nd edition of the SME week
May31

IntoTheMinds will participate to the 2nd edition of the SME week

For the second year in a row IntoTheMinds will be the marketing and strategy expert of the SME (Small and Medium Enterprises) week which is organized by the Brussels Chamber of Commerce and Industry (BECI) from June, 20th until June, 24th. On this occasion we will help free of charge SMEs which have problems relating to marketing or strategy. Our intervention is completely free for those who will ask for an appointment. You can find...

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