Do we do theoretical marketing?
I was asking the other day a client’s employee what he thought of the intermediary presentation we gave a few days before . He said he liked it very much because it had brought a fresh new perspective on how the business was understood. He added that a theoretical and scientific viewpoint was very useful. I must admit I was surprised and a little bit disappointed to hear that IntoTheMinds’ contribution was seen as “scientific”. Although...
Relationship marketing again and again
Being on holiday has also some negative aspects. I’m reading more than usual and the more I read the more I’m getting fed up with relationship marketing. Customers relationships here, customers relationships there; it sounds like if those two words would be able to solve all firms’ problems. Software editors have understood that relationship marketing was at least a good solution for them … to make a lot of money. Enter the customers relationship supermarket and...
