GDPR : don’t be afraid. Nothing will change.
I was hoping something would change with the introduction of GDPR on May 25th. I was certainly not expecting that consumers would send a lot of requests to companies but I was hoping, at least, that bad practices would decrease under the pressure of the Data Protection Authority. I’m afraid I was wrong. Read also 30 days to read privacy policies: consent fatigue will make GDPR ineffective Here’s a true story that shows that the Data...
Exhibition: Canaletto was a marketing genius
After a very tough first part of the year and countless new market research projects, it was time to break off. Usually I go on some remote place with my family and use my free time to read books (something that I must confess I’m increasingly unable to do throughout the year). This year however I was very exhausted, physically and mentally, and needed to relax and do nothing. I found some energy back in contemplation....
Market research : cashless payments are taking up in Germany
The Bank of Germany has published its 4th market research on the use of cash and cashless money instruments. It shows some interesting results we’d like to share with you (the report is available here but only in German). Today’s article complete the European perspective on payment methods we gave in this article. From the latter you may remember that the situation in Germany as far as payments is concerned is pretty unique. In terms of...
Market research: be careful when choosing the location of your store
A customer recently asked us to help him decide between several locations for his next store. This exercise is like doing a little market research and it’s actually crucial to the success of your business. The wrong location can lead to the death of your business. You’d better spend a little time on your market research, wouldn’t you? Here are a few tips we’d like to give you. If you want to deepen your knowledge on...
Societal and ethical issues of digitization: are emotions covered by GDPR?
An academic paper by Royakkers et al. (2018) is currently available from “Ethics and information technology” magazine that offers an interesting overview of the societal and ethical issues of digitization (hence its title). Digitization issues are analyzed along 6 axis : privacy autonomy safety and security balance of power human dignity power It’s not my intention here to sum up the whole paper; I’d rather want to focus on one aspect at a time. In today’s...
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