Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Bpost / PostNL : the historical context behind the merger
Jun01

Bpost / PostNL : the historical context behind the merger

The Belgian post (bpost) had offered to buy the Dutch post (PostNL). Although CEO Van Gerven declared on May 30th that the negotiations would stop, one may wonder what triggered Bpost offer and what potential consequences for employees could have been. In this article we go through the 4 steps that have changed bpost history. Under step 4 we explain the reasons behind the possible acquisition of Post.nl by bpost (a detailed article was published 2...

Read More
Why does Bpost want to buy Post.nl ?
May30

Why does Bpost want to buy Post.nl ?

Bpost has announced it had made an offer to buy Post.nl This important (and clever) move by Bpost should be understood within a larger historical context. We will explain you in a another article this context but for the moment we’d like to give you in a nutshell the reasons behind Bpost’s announcement to buy Post.nl Biggest competitor eliminated Post.nl has been Bpost’s biggest competitor for decades and has just launched a 100 % coverage parcel...

Read More