Marketing, customer satisfaction and loyalty
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The North Face pop-up challenge : Never stop exploring !
Nov14

The North Face pop-up challenge : Never stop exploring !

Shock ? Fear ? Exceed limits ! Fight for what you want. “Never stop exploring!“— this is the heart of the message from The North Face and South Korean agency Innored, a philosophy that they are conveying to consumers who are used to their comfortable city lives and losing their natural strengths. To test this concept live, The North Face created a specially-equipped pop-up shop that puts consumers in a “candid camera” type of scenario: while customers...

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