Marketing, customer satisfaction and loyalty

Satisfied customers will follow you everywhere

French President Macron listens to his customers

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We discussed in our latest article why CEO’s and top executives should talk directly to customers (especially in B2C) to understand problems with their products and services and help them find remedies to customer dissatisfaction.
If you follow French politics you may have seen this example of new French President Emmanuel Macron visiting the presidency’s call center and actually taking calls.
Is there a better example than a President talking directly to citizens to get a better understanding of their needs ?

While we all understand this was also a communication exercise serving the interests of Macron, we must admit that setting up a direct connection with customers (read “citizens”) hadn’t been practiced publicly since Giscard d’Estaing decided to have dinner with French families in the 70’s.

Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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