readers. What about you?
We want to leave a positive impression. One way we ensure this, is to devote our efforts to those who need it most: small and medium enterprises (SMEs). Besides the regular market research assignments, we are also proud to coach and accompany a dozen of entrepreneurs and would-be entrepreneurs each year in the realization of their project.
SMEs represent, at the European level, 99% of companies. Yet, SME’s mortality rate reaches 50% after 3 years and up to 90% after 7 years. SME’s high rate of failure is a real social-economic disaster and our ambition is to contribute meaningfully to the solution by using all the possibilities offered by modern marketing practices.
A recent study shows that almost a third of the bankruptcies are due to a lack of alignment with the market (Nathalie Crutzen, 2009). By pushing the marketing boundaries and by providing state-of-the-art market analysis at the belgian and european levels, IntoTheMinds allows SMEs to be crisis-resistant and to continue to play their role in the European socio-economic network. We helped one particular e-business survive the 2008-2009 economic crisis without issue, while at the same time increasing its market share and profits. In 2010 this company realized its best turnover since its creation in 2000.